Synup vs. Yext vs. Chatmeter: The Best Listings Solution in 2026

To put it simply, you want people to find your business. To do that, you might put up a billboard or plop mailers on people’s doorsteps — or, more commonly today, optimize your online presence.  

When people search for your business or its services, all the important stuff, such as your address, website, and hours, should be front and center. This information should be consistent across platforms, so customers can find the most accurate and up-to-date details, whether they’re using Google Maps, Apple Maps, Bing, or Facebook. 

A listings solution makes managing your online reputation easy, fast, and effective, so you can focus your energy on other business needs. But there are a lot of options out there.

Below, we’ll cover a couple of popular listings management software options on the market right now: Synup and Yext. Plus, we’ll explore how they measure up to one another and to our business listings solution, Chatmeter.

What Each Platform Offers

Here’s an overview of what each listings platform offers:

Synup

Synup is a sales and marketing platform for agencies to drive revenue, streamline operations, and manage their online presence. 

It offers multi-location businesses tools for automating listings management; driving brand cohesion across directories like Google, Facebook, Bing, and Yelp; and optimizing local search with AI and advanced indexing.

Yext

Yext helps multi-location brands manage their digital presence. Its solutions cater to companies in financial services, healthcare, food and hospitality, and retail. Yext’s offerings include AI-powered search visibility and competitor tracking, review and social media management software, listings optimization, and unified compliance assistance for customer experiences. 

Specifically for listings management, it can sync data and integrate with several different platforms, such as Facebook, Google, Apple, Amazon, Yelp, and the Better Business Bureau. Its advanced analytics help improve performance and SEO, as well as optimize online visibility through AI tools like Google Gemini and Microsoft Copilot.

Chatmeter

Chatmeter is a multi-location intelligence platform that helps you seamlessly manage your listings, online reviews, and review responses; monitor and proactively respond to online risks and compliance issues; conduct competitive analysis; and gather advanced insights for decision-making. Its customer intelligence offering, Pulse AI, can further boost performance with personalized, real-time analytics and feedback.

Chatmeter’s clientele is wide-ranging, including restaurants, retailers, healthcare providers, financial services, automotive companies, and real estate brands, as well as local shops such as gyms, nail salons, and veterinary clinics.

As a business listings solution, Chatmeter provides brand visibility tools, direct API partnerships, and access to dedicated listing specialists to help businesses engage customers and dominate search rankings across more than 140 online directories, including Google, Apple Maps, Facebook, Instagram, Bing, and Yelp.

A Feature-by-Feature Comparison

There are several things you should look for when shopping for listings management software. Here are the most important factors, and how each solution stacks up.

Listings & Location Data Management 

Synup

Synup’s platform supports over 500 location data fields and allows you to update listings in bulk, customize business information by platform, and detect and suppress duplicates.

Yext

Yext’s software enables you to sync your data across platforms, so every time you update a listing, it is reflected everywhere your business appears online. It also tracks and suppresses duplicate listings as your business changes or as a result of user contributions.

Chatmeter 

With Chatmeter, you can update hundreds of listings at once with its bulk editor and mobile app, leverage brand visibility tools to boost keyword and page rankings, and correct duplicates or errors fast on platforms like Apple Maps. Its dedicated listing specialists can also take a lot of the work off your plate while ensuring your listings management is meticulous and expert-backed.

Review & Reputation Management  

Synup

Synup offers multi-site management for review requests and responses, as well as AI tools for crafting high-quality communications. It centralizes all customer interactions into one interface so you can monitor campaign progress, analyze customer sentiment, and gather valuable insights.

Yext

Yext offers Yext Reviews, an AI-driven solution for monitoring, analyzing, and reporting on customer engagement and sentiment. You can automate routine tasks like responding or soliciting reviews, and identify trends and opportunities through AI-powered review insights.

Chatmeter 

Chatmeter automates review monitoring and generation, and provides valuable insights for identifying issues, addressing customer feedback, and winning new markets through its Pulse AI tool. Using natural language processing and other AI-powered solutions, Chatmeter also allows small businesses to customize their review responses to promote better online performance and consumer sentiment.

AI-Powered Insights & Reporting 

Synup

Synup provides analytics around search ranking, review sentiment, and market trends across locations and websites. It tracks metrics like AI visibility score, profile strength, and listings index rate to give you tangible measurements around brand performance.

Yext

Yext offers analytics around keywords, impressions, and customer interactions, as well as customizable dashboards and reporting tools for sharing insights across teams and breaking data down by location or publisher.

Chatmeter

Chatmeter’s Pulse AI offers real-time brand intelligence for finding opportunities for growth and gaining a competitive advantage. It also measures local SEO performance and provides insights for further optimizing your rankings. Customer feedback can be integrated into common business intelligence platforms such as Tableau, Domo, Spotfire, and Qlik.

Multi-Location Scalability

Synup

Synup supports businesses with multiple locations in over 50 countries, with current clients including Berkshire Hathaway, Ghirardelli, and VistaPrint.

Yext

Yext advertises itself as a solution for global businesses, with tools that specifically sync and consolidate information and reputation management. Some multi-location businesses it partners with include Domino’s, Samsung, and IHG Hotels & Resorts. 

Chatmeter

Chatmeter works with businesses big and small, with clients consisting of Taco Bell, Volvo, Abercrombie and Fitch, and Shell, among other popular names. Its fully integrated suite of products and AI-powered, end-to-end platform make scaling simple and efficient.

Onboarding & Support Experience

Synup 

Synup has a self-onboarding system for new clients, but it also offers access to dedicated experts to address issues.

Reviewers on the platform review site G2 say the company’s support team is helpful and reliable, and that it takes on average one month to implement.

Yext

Yext offers some AI-powered support solutions for managing tickets or customer concerns. It also has technical guides and product walkthroughs on its website. 

Some clients on G2 say that Yext’s customer support team is responsive and knowledgeable, while others say they’ve been ghosted by account managers or that the onboarding process was very slow. According to G2 reviews, the average time to implement is two months.

Chatmeter

Chatmeter boasts a seamless onboarding experience — which includes ​​responsive, on-call product support, 24/7 help center access, weekly webinars, and monthly check-ins with a dedicated success manager that’s backed by customer reviews. G2 reviewers say the average time to implement is two months.

Integrations & Platform Flexibility

Synup

Synup integrates with many common sales and marketing tools, with categories ranging from social media apps to online directories to project management and payment apps.

Yext

Yext integrates with many popular tools, including Salesforce, Freshdesk, Google Looker Studio, and Apple Business Connect API.

Chatmeter  

Chatmeter integrates with major directories, including Yelp, Apple Maps, and Google; social media platforms such as Facebook, X, and Instagram; business intelligence tools such as Tableau, Power BI, Domo, and Qlik; and healthcare-specific platforms such as WebMD and Vitals.

Pricing & Contract Transparency

Synup

Synup’s startup pricing begins at $79 a month, with the option to add on features like Listings Pro ($35 per location per month) and Reviews Pro ($20 per location per month).

G2 puts Synup’s price at 3/5 dollar signs, and Capterra notes that a free trial is available for new customers.

Yext

You have to schedule a demo with Yext to receive more information on pricing for your business and contracts. 

On G2, customers rate Yext’s pricing as 4 out of 5 dollar signs, while Capterra puts its starting price at $199 a year, with a free trial available.

Chatmeter   

Chatmeter customizes its pricing by number of locations, industry, and other factors, and will send an estimate upon request. 

G2 customers rank Chatmeter’s pricing at 3 out of 5 dollar signs.

Real-World Feedback & Ratings

It’s important to hear what real customers say about a listings solution before you make a purchase. Here’s a breakdown of each app’s ratings and reviews:

Synup

Synup has a 4.5/5 rating on G2 and a 4.3/5 rating on Capterra. It is not an accredited business on the Better Business Bureau and has had six total complaints in the last three years.

Some reviewers on G2 say the app is difficult to use when starting out and requires some support resources to deploy seamlessly.

Yext

Yext has a 4.4/5 rating on G2 and a 4.2/5 rating on Capterra. It has an A+ rating on the Better Business Bureau with 22 total complaints in the last three years. The biggest issue many users have with Yext is that it comes with a learning curve.

Chatmeter

Chatmeter has a 4.5/5 rating on G2 and a 4.5/5 rating on Capterra. It has an A+ rating on the Better Business Bureau with 0 complaints reported. Compared to Yext, users say Chatmeter is easy to deploy and user-friendly.