AUTOMOTIVE

One of the top automotive manufacturers recognized the negative impact poor reviews were having on dealer sales and brand loyalty. These fears were further confirmed by the fact that the average dealer has over 40 one star customer reviews. This led them to search for an all-in-one product as a solution for managing their reputation, updating their listings, and improving their dealership’s online presence.

THE GOAL

  • Provide an easy solution for dealers and their agencies to monitor and respond to reviews, and form a deeper engagement with their customers.

  • Ensure dealers were properly motivated to manage their online presence and reputation.

  • Improve overall reputation and search engine rankings to drive greater traffic, improve retention, and increase dealer revenue.

THE APPROACH

  • Make reputation management a part of their co-op marketing plan and a requirement for participation in their “Standards for Excellence” program.
  • OEM to determine requirements and select the best 3 vendors / platforms.
  • Require dealerships to choose between 3 authorized reputation management agencies (tier II).

THE RESULTS

After 1-year with Chatmeter

40%

0%

IMPROVED GOOGLE
MAPS RATINGS

3.7 to 4.6

INCREASED REPUTATION

78%

0%

INCREASE OF PAGE ONE
RANKINGS ON YELP

  • Store listing accuracy increased by 200%
  • The number of reviews increased by 200%
  • The average reputation rating increased from 3.7 – 4.64
  • 78% increase in page-1 rankings on Yelp.
  • 40% increase in ratings on Google Maps.
Automotive Local Brand Management Impact

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