The Top 5 Listings Management Software in 2025 (And How to Pick The Right One)

Managing local business listings used to mean updating a few directories (or a phone book) and calling it a day. Not anymore.

Today, your customers can be on any number of online platforms, from Google Business Profile and Apple Maps to niche directories like Zocdoc or OpenTable. Keeping all of your listings accurate and optimized to win those customers over can become a full-time job if you let it.

But most marketers or small business owners don’t have hours to spare managing listings every month. That’s why local listings management software exists — to keep your online presence visible, consistent, and competitive without hours of manual effort.

In this guide, we’ll break down what listings management software actually does, why it matters, and how to evaluate your options. We’ll also show you how Chatmeter compares to other solutions on the market, and how top brands are using it to boost visibility, improve customer trust, and simplify multi-location management.

What is Listings Management Software?

Listings management software helps businesses create, update, and maintain their business information across dozens (or even hundreds) of online directories.

This typically includes key details like your name, address, phone number, hours of operation, and available services.

These tools also offer a centralized dashboard where you can manage all your listings in one place. Instead of logging into each platform individually when you need to make a change, the software can do it for you, automatically syncing updates across each listing and directory. This saves time and significantly reduces the chances of typos, omissions, or errors.

But listings management software isn’t just a faster way to make updates. It can also:

  • Alert you to mistakes or duplicate listings
  • Integrate with review and photo management tools for full control in one dashboard
  • Analyze your listings to show how they’re performing across platforms

Listings management software is incredibly useful for any business managing its online reputation. It simplifies the process of keeping your brand information accurate and consistent, no matter where your customers are searching.

Why Your Business Needs Listings Management Software

Your business could have the best products, services, or staff in the world, but if your listings and citations are outdated or inconsistent, customers may never give you the chance you deserve.

Inaccurate or missing information is one of the fastest ways to lose trust. If a potential customer finds the wrong hours, a disconnected phone number, or an outdated address, they’re more likely to move on to a competitor with more accurate listings.

Listings management software helps prevent that by keeping your information accurate, visible, and up-to-date across every directory that matters.

Here are a few ways that listings management software supports your bottom line:

  • Boosts local SEO by ensuring your NAP (name, address, phone number) data is consistent across the web
  • Improves customer trust by eliminating conflicting information
  • Makes it easier for customers to discover you through better placement in “near me” and map-based searches
  • Reduces manual workload for marketing teams, store managers, or franchise owners
  • Helps you scale by streamlining the management of multi-location listings

Here’s a real-world example: Restaurant chain A&W invested in improved listings management through Chatmeter. After just four months of optimizing its listings, it saw a 15% increase in Page-1 appearances on Google, a 12% increase on Yelp, and a 13% lift in click-to-call actions from Google listings. Centralizing and optimizing their listings helped A&W drive more visibility, trust, and real-world customer engagement.

Why Local Listings Management Tools Matter for Local Search in 2025

How people search for local businesses has fundamentally changed. Customers no longer drive to the nearest mall or main street to find what they need. Instead, they rely on real-time information across platforms and search engines like Google Maps and Search, Yelp, Facebook, and Apple Maps to decide whether to give you their business.

We surveyed over 1,000 consumers to understand how they choose local businesses. Here’s what we found:

  • 95% say they’re more likely to trust a business with a lot of online customer reviews
  • 92% look at photos when reading reviews — 66% say they do this often or always
  • 44% of Gen Z check reviews and photos while sitting at the table in a restaurant before ordering
  • Across generations, platforms like Google, Yelp, BBB, and TripAdvisor are among the most trusted sources

But to earn those reviews and build that trust, you need to show up in search. Start that process by claiming and optimizing your local listings.

For a single-location business, this might be a lot of work, but it’s still manageable without a specialized tool. For multi-location brands, though, the challenge is exponential. Managing one listing is easy. Managing hundreds across dozens of platforms? Nearly impossible without the right system in place.

Local listing management software helps ensure your business information is consistent, optimized, and discoverable so you have the best possible chance of turning local searchers into loyal customers.

Key Features to Look for in Listings Management Software

Not all listings management platforms are created equal. Whether you’re choosing your first tool or upgrading from a manual process, it’s important to know what separates the good from the great.

Start with a centralized dashboard that gives full visibility into your listings across all platforms.

Chatmeter Dashboard

This dashboard will allow you to update information in one place without jumping between tools or manually editing each profile.

You also want bulk update capabilities and real-time syncing. These features allow you to push changes like new hours or seasonal promotions to hundreds of directories at once.

Listings management software should also include error detection and duplicate suppression features. These features are essential for catching incorrect listings, avoiding confusion, and maintaining consistent data everywhere your business appears.

Make sure the platform supports a wide range of directory integrations, including high-traffic platforms like Google, Yelp, Facebook, Apple Maps, and Bing, as well as industry-specific directories such as TripAdvisor, WebMD, or CitySearch. Platforms that integrate with review, photo, and social management tools offer even more value.

Finally, don’t overlook reporting and scalability. You’ll want access to performance analytics — things like search impressions, clicks, and listing accuracy, especially if you’re sharing results with stakeholders or managing performance across regions. And if you’re part of a multi-location brand, make sure the platform supports location-level access and permissions so your team can work efficiently without creating bottlenecks.

5 Top Listings Management Software Solutions Compared

Now that you know what to look for in a listings management solution, here are five of our favorites currently on the market.

1. Chatmeter

Chatmeter is a multi-location intelligence suite designed to help businesses with more than 50 locations increase local organic traffic and convert search traffic into customers.

With advanced reputation management features and AI-powered automation tools, Chatmeter clients are able to not only fix their listings but also optimize the different steps of the customer journey, like leaving reviews, understanding customer feedback, and reviewing search insights.

Chatmeter also keeps your local listings accurate and up to date. Our systems are smart enough to flag inaccuracies and implement updates across hundreds of listings in minutes, so your team doesn’t have to.

Chatmeter’s team of US-based listings management experts can take the work of managing your listings off your plate. This way, you get perfectly optimized listings that drive traffic to your site or store, and your team can focus on what it does best.

Another advantage of Chatmeter is dedicated reports. If Chatmeter detects a problem with one of your listings, you will see a report with full details so you can prioritize these problems first. Other programs may only offer surface-level reporting that leaves out these important details.

Admittedly, Chatmeter may be too much product for a business with only one or two locations. Something simpler may suffice. However, larger companies will appreciate how our tools help them grow their brand and customer base with a dedicated team to provide support.

Top features

  • Partnerships with top directories: Chatmeter has partnered with Apple, Yelp, Google, and more so that it’s easy to update listings and rank well on the web.
  • Listings visibility: We make it easy for you to see how listings are performing and what needs to be fixed so you can rank above competitors on local search rankings.
  • White-glove service: Chatmeter’s award-winning support team is completely based in the U.S. and can help you outrank your local competitors.

Directories

Chatmeter monitors and integrates with every major directory, including:

  • Yelp
  • Google
  • Apple
  • Bing
  • Facebook

Pricing

Get a customized quote from Chatmeter by speaking with one of Chatmeter’s sales representatives. All plans are based on a per-location price — not per user. This way, everyone in your organization, from the store manager to the CEO, can get the benefits of Chatmeter’s software.

Even the most basic package includes the following features:

  • Social media listening and publishing suite
  • Reputation management tools, including AI-written review responses, analytics, and generative AI-powered insights
  • Listings management and visibility
  • Customer sentiment analysis
  • U.S.-based customer support team
  • Advanced local competitive intel

With Chatmeter, you’ll get the tools you need to stand out in local markets, paired with the reputation, competitive, and location intelligence you need to win.

Reviews

2. Birdeye

Birdeye is a review management and messaging platform that aims to help businesses with multiple locations stay on top of their local listings.

Birdeye’s biggest differentiator as a platform is that it includes a fully integrated messaging platform with their product. This allows your team to interact with customers across several different messaging channels — truly useful if this is a gap in your current tech stack. However, tools like these are frequently targeted by hackers.

Birdeye’s listings management tool has fewer directories than other options on this list, and reviews have complained about their pricing model. Without a Yelp partnership, Birdeye clients are unable to see and respond to Yelp reviews. And without an Apple Maps partnership, ensuring Apple Maps listings are up-to-date is very difficult.

Top features

  • Listing scanner: Checks your listings for a basic audit of core location information.
  • Listings coverage: Allows you to create and update your listings on directories, such as Google, Apple, Foursquare, Bing, and Facebook.

Pricing

Birdeye pricing is broken up into three overall plans:

  • Starter: Basic plan with review, listings, and messaging features
  • Growth: Advanced plan that also includes social features
  • Dominate: Top plan that includes all features, including referrals

Prices for these plans are based on a per location/per month basis.

Reviews

3. SOCi

SOCi is a marketing platform specifically designed for multi-location businesses. Their listings management software includes all of the basic features you’d expect, like bulk editing, competitor SEO analysis, and lead-gen tools.

One feature SOCi lacks is an easy-to-read health grade for local listings. Without this feature, it’s easy to overlook underperforming listings if your team isn’t careful. And without the added benefit of a U.S.-based dedicated listings support team, your team will have to be extra careful with your listings accuracy and likely have a major blind spot. However, if you’re okay missing out on these features, SOCi remains a compelling option in this field.

Top features

  • Tier 1 provider coverage: Provides coverage on platforms like Google, Apple, Facebook, Foursquare, and Bing.
  • Approvals system: Allows managers to easily set who can (and can’t) see data or make changes to listings.
  • Social media management: Makes it easier to manage your social media accounts all from one place.

Pricing

To get pricing details from SOCi, you’ll need to book a demo and speak with their team.

Reviews

4. Reputation

Reputation is an online reputation management platform that offers features that range from business listings management to help desk ticketing.

With their listings management software, Reputation sticks to fairly standard offerings. This includes bulk updates, duplicate suppression, and customer messaging management. A lack of a killer feature may put off some buyers, along with the lack of a Yelp partnership. However, if you’re ultimately in the market for a reputation analysis platform with basic listings management features, then this is a great option. Reputation.com’s focus is more on the healthcare space, leaving other industries in the dark.

Top features

  • Listings audit: Makes it easy to perform basic audits of core location information.
  • Rich content management tool: Allows your team to easily upload photos and images to different sites and listings.
  • Reply notifications: Alerts you when a review or question has been left so that your teams are always on top of customer interaction.

Pricing

To get pricing details from Reputation, you’ll need to book a demo and speak with their team.

Reviews

5. Yext

Yext is a digital customer experience platform that offers listings management software complete with features like listings analytics and social messaging.

However, some reviewers have pointed out that Yext can be difficult to learn and that their API is quite slow, leading to issues with Google indexing. Customers also frequently complain about the responsiveness of their support team, lack of survey and survey analysis tools, and nonexistent support for listings management. For this reason, clients are often unaware of listings issues that could be costing them customers.

Yext’s reputation management and social publishing features are also very basic. They primarily focus on a self-service model with local pages, which may not be ideal for all businesses.

Top features

  • Listings verification: Scans data from third-party sources so you can understand how different business locations are performing.
  • Smart suggestions: Keeps your listings up to date by suppressing duplicates and suggesting changes when needed.
  • AI-powered listing content creation: Gives you AI tools that can generate content for your listings based on your other listings.
  • Publisher network: Includes a large number of direct API integrations.

Pricing

To get pricing details from Yext, you’ll need to book a demo and speak with their team.

Reviews

  1. G2: 4.4 stars from 550 reviews
  2. Capterra: 4.2 stars from 114 reviews
  3. Better Business Bureau: 26 complaints in the last 3 years

Connect With Your Customers Wherever They Are

Keeping your business information accurate and consistent across the web isn’t just a nice to have; it’s a critical part of building trust, driving discovery, and turning online searches into paying customers.

Listings management software helps you do all of that at scale. From boosting local SEO to reducing the manual workload on your team, the right platform makes it easier to manage your brand’s presence across dozens or even hundreds of locations.

And when it comes to choosing the right partner, Chatmeter stands out with enterprise-grade tools, real-time accuracy monitoring, deep integrations, and a team that’s there to support you every step of the way.

If you’re ready to simplify listings management and get more visibility for every one of your locations, book a demo with Chatmeter and see what’s possible.

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