When it comes to SEO, both organic and local SEO are equally important for any business looking to drive more in-store traffic. Both organic and local SEO play their parts in getting your brand visible online so let’s take a look at how exactly they do this.
Let’s face it, there is so much marketing news to keep up with how do you know what’s actually worth reading? To make it easy to keep up with the world of local search and reputation, here’s everything currently on our reading list. Grab a cup of coffee, find a comfy seat and catch up on all the need-to-know marketing trends and predictions.
There are over 1 billion users on Instagram and 200 million of them are using the app to visit a brand’s page at least once a day. So why are brands sending all their users to a single brand Instagram account? Setting up local Instagram business accounts for each store can provide more benefits than a brand may realize and here’s why.
Brick and mortar stores are not dead. In fact, we’re hearing from a few of our partners their in-store foot traffic is doing so well that they’re looking to expand. If you’re one of the many brands looking to add additional locations this year, there are a few ways you can build up your local SEO presence before your storefronts even open.
Healthcare providers have a duty to provide patients with immediate information about their hospitals, doctors, pharmacies, and any other services under their corporation. 21% of people use online search to find a hospital or doctor while 80% of Americans use search to research a wide variety of healthcare information according to the Pew Internet & American Life Project. In an online-first world, it’s more important than ever for healthcare providers to maintain and optimize their local business listings.
93% of consumers read customer reviews before making a decision about a local business. When it only takes 1-3 reviews for 40% of potential customers to form an online decision about a brand, it’s more important than ever that your reviews reflect your business positively and accurately. So what can a business do to make sure their local business listings are free from fake negative reviews?