The continuously evolving situation surrounding COVID-19 has made it difficult for brands to communicate in the right way with consumers on social media. Having a social media strategy tailored to COVID-19 can make an impactful difference in connecting with your customers during this time, since many consumers are turning to social media as their first stop for information.
If you want to optimize your brand’s online reputation and make the most out of your Google My Business (GMB) listing, it’s important to take advantage of Google’s attributes. Google My Business attributes help your business advertise specific services, features, and other offerings to help your listing show up in local searches.
This health crisis and social climate should have affected your content and social media strategy. In fact, you're likely still re-assessing and adjusting your content development plans day-by-day. So you might be asking: Where should we focus our efforts next? And how can we make sure our adjustments will still serve your audience, even in the face of such a rapidly changing environment? Here are five simple steps you can take to crisis-proof your healthcare content and social media efforts to make sure your messages match current demands.
As the situation surrounding COVID-19 continues to unfold, consumers’ responses to the pandemic are also continuously changing. Consumers throughout the world are responding with different actions, lifestyles, and search behaviors. Understanding these underlying insights from trending consumer search behaviors will help brands adapt their strategy for success during reopening and the future.
As businesses look to an entirely new set of strategies to guide them through re-opening, one thing remains clear: local SEO will be the key driving force behind maximizing in-store traffic in this time. The consequences from the pandemic have created new behaviors among consumers, with an astounding 50% increase in internet traffic as people continue to spend more time online. This increase in time spent online led to an additional spike in online purchases, highlighting that consumers still had strong buyer intent prior to reopening.
The LocationHQ mobile app gives Chatmeter users access to key features from the Chatmeter dashboard. Users can now monitor their reviews and update their listings no matter where they are. The app is designed to give every user better access and more control over the locations they manage, from business hours to review responding.