If you’re in marketing then you know that content is king. Oftentimes multi-location brands forget that unique local content is just as important as national content. In order to help you create relevant local content, we’ve gathered 7 examples of local content that any brand can recreate.
You Don’t Control Your Google My Business Image, Google Does! How to Take Back The Local Search Results
One of the best features about GMB is that it relies on consumer-generated content like reviews and photos to bring in more customers to your business. Unfortunately, this means businesses can’t always control the content being added to their GMB listings. Here’s what you can do to take back control of your GMB photos.
The concept of using landing pages and store locators is hardly new. Businesses have been using store locators and pages inside a national website strategy for more than a decade. So why are we stressing that every company should reinvest in local pages and reevaluate their local on-page content?
On March 12th, 2019, Google officially released it’s latest algorithm update called “March 2019 Algorithm Core Update”. The SEO community has noticed some websites that were penalized in the last major update, have seen a small bounce back in traffic and rankings so far. Here is a look at how the most recent algorithm change has affected businesses.
Recently, we had one of our customers reach out to us asking about the Consumer Review Fairness Act (CRFA) and what they need to do to be compliant. We realized brands may not know about these guidelines, what they mean, and what the brand has to do to be compliant. The CRFA took effect almost two years ago, so we thought it would be a great time to refresh everyone on how this impacts your business.
In this Age of the Customer, customers know what they want, but they don’t really care where they get it. Businesses need to ensure their information online is visible in local search results for the non-brand loyal customer. The goal is to be visible. To help businesses navigate these new and possibly uncomfortable waters, we’ve laid out 4 things marketers can do for Local SEO they probably didn’t know about.