Chatmeter Blog

Listing Management: What To Know Before Changing Your Business Name

Posted By Rachel Larsen

Changing your business name

 

Unless you’ve been living under a rock for the past month, you’ve probably heard about the IHOP to IHOb name change debacle. After getting over the initial shock and losing the office poll on what the “b” stands for (Burgers… really?) we started thinking about how changing your business name would impact your local SEO and digital presence as a whole.

Developing a Voice Engine Optimization Strategy

Posted By Rachel Larsen

 

“Hey Google, what is Voice Engine Optimization?”

 

Is your business prepared for the voice search revolution? In 2017, nearly 25 million smart speakers, such as Google Home or Alexa, were sold. Whether it’s a speaker or a smartphone, voice search usage is increasing rapidly. ComScore has predicted that 50% of all searches will be conducted via voice by 2020. Luckily for you, this means there’s still time to get ahead of the curve when it comes to Voice Engine Optimization (VEO).

The Google Maps 2018 Revamp

Posted By Rachel Larsen

the 2018 google maps updates

Google is a dominating force for both organic and local search. Receiving over 3 billion searches daily, It is the most widely used search engine on the internet today. It continues to grow due to its ability to innovate and harness the latest technology in order to improve functionality and enhance the customer experience.

 

At I/O 2018, Google announced some of their most cutting-edge innovations to one of their most rapidly growing products: Google Maps. Maps and location searches are becoming a focal point for Google and other local search providers as the location of things market is expected to skyrocket to $72 billion by 2025.

Building a Custom Local SEO Performance Evaluation

Posted By Rachel Larsen

Local SEO

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” – Benjamin Franklin

 

The local search landscape is constantly evolving with the release of new features and changes in consumer behavior. Even Google regularly changes their search algorithm based on new ranking factors over time. In order to survive, businesses need to adapt to these changes and continue to provide accurate and relevant benchmarking in order to evaluate their Local SEO success.

9 Violations that Allow Businesses to Remove Negative Google Reviews

Posted By Rachel Larsen

Remove Negative Reviews

31% of customers will spend more money when a business has excellent reviews, while 86% of them will refuse to buy a product or service from you if your local listings have negative reviews. Not only will reviews have a direct impact on how much your customers spend, but with 93% of them reading reviews to determine if a business is good or bad, they can be the influencing factor as to whether or not customers choose your business.

Duplicate Suppression vs Duplicate Reduction: What’s Best for Local SEO?

Posted By Rachel Larsen

duplicate suppression vs reduction

 

It is estimated that nearly $10.3 billion worth of sales are lost every year because of confusing, inaccurate, or missing local listing information. Customers searching online for local businesses rely on local search sites like Google, Yelp and Facebook for the accuracy and simplicity they bring to the search process. However, when customers run into problems like duplicate listings, incorrect phone numbers and missing addresses it complicates the entire process.

 

When customers encounter these types of issues it diminishes their trust in the businesses to the point that they look for a new business or even abandon their search all together.

3 Tips to Optimize Review Responses and Boost Local Search Rankings

Posted By Rachel Larsen

Google Confirms Responding to Reviews Will Increase Ranking

 

According to the latest local search rankings factor survey, reviews make up over 13% of how Google and search engines decide to rank businesses in the local search results.

Local search engines use signals such as the number of reviews, quality of reviews, and the number of reviews responded to as factors to help determine how a business should rank in comparison to its local competitors.

Specifically, Google encourages businesses to respond to reviews in order to improve their local SEO. The Google My Business support page states, “Responding to reviews shows that you value your customers and the feedback that they leave about your business.”

How to Navigate The Local Search Ecosystem and Defend Against Dirty Data

Posted By Brandon Martinez

 

Mobile “where to buy” searches have grown 85% since 2015, 1 in 2 smartphone owners used local search to decide where to eat in the last 4 weeks, and according to Google, every month, people visit 1.5 billion locations related to what they searched for on Google. The local search industry is booming, however, as it continues to grow so too does its complexity.