New Location Acquisition without Damaging Your Local SEO
Ever buy a new business and wonder what to do with the old Google location pages? A commonly overlooked task when acquiring new locations is preserving your digital presence, aka creating a smooth transition for your local SEO. The following tips will help during this process:
Hold On To Your Access:
Do not have your Google My Business pages locked in cyber-prison!
- Make sure to get access to your old Google my business and local citation pages, such as Yelp and YP.
- Don’t forget a crucial part of this digital process; acquiring access to the old Google Analytics data.
Close Out Mistakes:
If you mark old store pages as “CLOSED” then you will potentially manifest the same in your current business.
- Update the old brand’s description by informing the public that the former is now known as your new brand for your Google My Business and Citation Pages.
You might as well start at the source if you’re looking to win the NAP war!
- Update your NAP for the main business aggregators in order to push out the correct information for your local search services.
- Next, update the name and vital company information at the old business citation page level to counteract loss of brand queries at the local level.
- Lastly, renovate your Google My Business Page by updating the NAP and company data.
Don’t Forget Your Past:
If you’ve turned off your old domain after buying a business you’ve already #failed.
- Redirect your old site to the new site, or at least to the page with the new business location.
- Multi location companies that utilized an individual landing page on the corporate site should aim to keep this page active.
Don’t forget to practice safe SEO; it can prevent big mistakes that can possibly ruin your life forever!
For those that enact these recommended tips before the acquisition takes place, the ups and downs of local SEO will be easier to handle. Contact us today for a free consultation to see how your stores are ranking and learn what specific actions you can take to improve your local SEO. Check out Andrew Shotland’ post for further details about these suggestions.