Your Guide to Google Business Profile (Google My Business) Attributes

If you want to optimize your brand’s online reputation and make the most out of your Google My Business (GMB) listing, it’s important to take advantage of Google’s attributes. Google My Business attributes help your business advertise specific services, features, and other offerings to help your listing show up in local searches.

How to Add GMB Attributes

Adding attributes to your GMB listing is fairly simple. Log in to your Google My Business account, then follow these steps:

1. Click on “Info” in the left-hand column for the location you want to manage..
2. Find “Add Attributes” and click Edit.
3. Click “Apply”.

COVID-19 Attributes

Google has consistently been rolling out COVID-19 attributes since the start of the pandemic, to help businesses convey accurate information in this time of need. In addition, there are other features including COVID-19 support links, COVID-19 Google Posts, COVID-19 Testing Sites, Temporary Closures, and Schema businesses can take advantage of.

Healthcare 

• Virtual Care
• Online Care – NEW!
• COVID-19 Info Link – This attribute directly takes consumers to all relevant COVID-19 information.
• • COVID-19 Responder Policy – Hotel brands can leverage this attribute to show that they are providing special accommodations or discounts for COVID-19 responders.

  Retail & Food Services Attributes

  • Curbside Pickup
  • Takeout
  • In-Store Pickup
  • Delivery
  • No-Contact Delivery – During COVID-19, attributes like these will help drive customer revenue since health and safety is top of mind for everyone right now.
  • In-Store Shopping

Full List of GMB Attributes

Accessibility

• Beach Wheelchairs
• Mobility Scooter Rental
• Passenger Loading Area
• Wheelchair Accessible
• Wheelchair Accessible Elevator
• Wheelchair Accessible Entrance
• Wheelchair Accessible Parking
• Wheelchair Accessible Restroom
• Wheelchair Accessible Seating
• Wheelchair Rental Offerings ( Motorized / Non-Motorized)

Lodging Attributes

• Extended Stay
• Family Rooms

Payments Attributes

• Cash-Only – This is an important attribute to include so customers are not surprised your business is only accepting cash when they arrive.
• Checks Accepted
• Credit Cards Accepted (American Express / China Union Pay / Diners Club / Discover / JCB / MasterCard / Visa)
• Debit Cards Accepted
• Meal Coupons
• NFC Mobile Payments
• Tez Mobile Payments

Dining Attributes

• Breakfast
• Brunch
• Catering
• Counter Service
• Delivery
• Dessert
• Dinner
• Lunch
• Order Ahead
• Outside Food Allowed
• Pay Ahead – This is a great attribute to include if your business allows mobile ordering.
• Seating
• Table Service
• Takeout

Planning Recommendations Attributes

• Accepting New Patients
• Accepts Reservations
• LGBT Friendly
• Membership Required
• Online Events Calendar
• Online Appointments – NEW!
• Open Weather Permitting
• Reservations Recommended
• Reservations Required
• Transgender Safespace
• Treats Adults
• Treats Children

Crowd 

• Adults-Only
• Family-Friendly/Welcomes Families – Including attributes like this is a great way to help potential customers know what kind of experience to expect.
• LGBQT-Friendly
• College Students

Activities Attributes  

• Bicycles for Rent
• Boats for Rent
• Game Room
• Horseback Riding
• Jogging Track Indoors
• Scuba Diving
• Snorkeling

Amenities Attributes

• Air Conditioning
• Airport Shuttle
• All-Inclusive
• Baggage Storage
• Bar Onsite
• Beach Access
• Bicycle Rack
• Booster Seats for Children
• Business Center
• Cellular Service
• Child Care
• Concierge
• Convenience Store Onsite
• Currency Exchange
• Dogs Allowed/Welcomes Dogs
• Drive-Through
• Fitness Center
• Fitting Room
• Free Breakfast
• Gift Wrapping
• Golf Course
• Good for Kids/Welcomes Children
• High Chairs
• Hot Tub
• In-Room Massages
• In-Room Safe
• Ironing Service
• Laundry Service
• Live TV
• Massage Services
• Mechanic
• Meeting Rooms
• Newspaper Delivery
• Parking Offerings (Free / Paid)
• Pets Welcome
• Photocopying/Fax Service
• Public Restroom
• Restaurant Onsite
• Restroom
• Room Service
• RV Hookup
• Smoke-free Property
• Solarium Onsite
• Spa Onsite
• Steam Bath
• Stroller Rental
• Swimming Pool Offerings (Indoor / Outdoor)
• Tennis Court (Indoor / Outdoor)
• Unisex Restroom
• Wake-Up Service
• Wi-Fi (Free / Paid)

Offerings Attributes

• Activewear/Sells Activewear
• Adult Classes
• Afternoon Tea
• Alcohol/Serves Alcohol
• All You Can Eat
• Appraisals for Items
• Assembly Service
• Assisted Listening Devices
• Baby Clothing
• Baby Furniture
• Baby Shoes
• Batik Clothing
• Beer/Serves Beer
• Beginner Classes
• Bike Storage
• Blowouts
• Books
• Braille Menu
• Brand-name Goods
• Bulk Food
• Bulk Goods
• Buys Used Goods
• Car Rental
• Car Wash
• Cash Advance
• Certified Kosher Food (Dairy / Meat / Pareve)
• Certified Pre-Owned Vehicles
• Check Cashing
• Coat Check
• Cocktails
• Coffee
• Comfort Food
• Craft Beer
• Dancing
• Diesel Gas
• Electronics Recycling
• Ethanol-Free Gas
• Experience with Thick Curly Hair
• Experience with Thick Straight Hair
• Experience with Thin Curly Hair
• Experience with Thin Straight Hair
• Fabric Dyeing
• Food/Serves Food
• Food at the Bar
• Formal Wear
• Free Air
• Free Water Refills
• Full-Service Gas
• Furniture/Sells Furniture
• Gait Analysis/Offers Gait Analysis Testing
• Gift Shop Onsite
• Gluten-Free Options
• Go for Just Dessert/Acceptable to Just Order Dessert
• Grilling/Allows Grilling
• Grilling Area Onsite
• Hair Coloring
• Hair Perms
• Halal Food
• Happy Hour
• Happy Hour Drinks
• Happy Hour Food
• Hard Cider
• Hard Liquor
• Help Desk
• Hot Tea
• In-store Pickup
• Installation Service
• Vegetarian Food
• Jewelry
• Kids Classes
• Kids Clothing
• Kids Consignment
• Kids Furniture
• Kids Haircuts
• Kids Menu
• Kids Shoes
• Kids Tours
• Kids Toys
• Kosher Food (Some Meals / Strictly Kosher)
• Late-night Food
• Lingerie
• Local Ingredients/Serves Locally Sourced Ingredients
• Maternity Clothing
• Matinees
• Medical Imaging Services
• Men’s Clothing
• Men’s Shoes
• New Goods
• New Vehicles
• Oil Change
• OK to Just Order Coffee
• OK to Just Order Alcohol
• Online Estimates – NEW!
• Online Classes – NEW!
• Organic Dishes
• Organic Products
• Paleo Food
• Passport Photos Onsite
• Petite Clothing
• Plus-size Clothing
• Prepared Foods
• Real Ale/Serves Real Ale
• Recreational Classes
• Repair Services
• Sake/Serves Sake
• Salad Bar
• Same-Day Delivery
• Sarees/Sells Sarees
• Sauna Onsite
• Service Guarantee
• Shave
• Sing-Along Screenings
• Sleepwear/Sells Sleepwear
• Small Plates
• Spicy Food
• Suits/Sells Suits
• Sunday Roast
• Swimwear/Sells Swimwear
• Tasting Menu
• Teen Classes
• Teeth Whitening
• Tent Camping
• Title Loans
• Tours for Visually Impaired
• Transcripts for Hearing Impaired
• Used Goods
• Vegetarian Options
• Vegetarian Options Only/Only Serves Vegetarian
• Wedding Clothing
• Wine
• Women’s Clothing

Highlights

• 3D Movies
• Active Military Discounts
• All You Can Drink
• Bar Games
• Cabaret Onsite
• Casino Onsite
• Doctor Onsite
• Family-Led/Owned by Family
• Fireplace
• Great Live Music/Notable Music Acts
• Karaoke/Karaoke Nights
• Live Music
• Live Performances
• Nightclub Onsite
• Outdoor Seating
• Outdoor Standing Area to Drink
• Personal Shoppers
• Play Area for Kids
• Pool Table
• Private Beach
• Private Dining Room
• Private Events
• Rooftop Seating
• Serves Local Specialty
• Sports/Suitable for Watching Sports
• Trivia Night
• Veteran-Led/Owned by Veterans
• Women-Led/Owned by Women

Popular For

• Good for Working on Laptop
• Suitable for Wedding

Languages Spoken Attributes

• Arabic
• Cantonese
• Dutch
• English
• Filipino
• French
• German
• Hindi
• Indonesian
• Korean
• Mandarin
• Portuguese
• Spanish

Google My Business attributes are a great way to communicate business information and help your GMB listing stand out when consumers are searching for relevant businesses. During this time, it’s important to stay on top of optimizing listings and displaying all relevant offerings.