Brookshire Brothers case study

See how Brookshire Brothers partnered with Chatmeter to improve their customer’s experience, boost their online reputation, create greater trust and loyalty, and strategically grow their brand.

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For more than a century, Brookshire Brothers has been committed to community and customer service. Once a single general store in Texas, the retail chain now boasts over 200 employee-owned locations. Encompassing seven brands, Brookshire Brothers extends across the Lone Star State and into Louisiana with grocery stores, gas stations, coffee shops, pharmacies, and more.

The challenge

As the organization grew through new locations and brand acquisitions, Brookshire Brothers’ desire to cultivate amazing customer experiences never wavered. They also wanted to remain competitive in an increasingly online marketplace, especially after realizing that 71% of retailers use mobile location strategies to boost store traffic.

The solution

Chatmeter found significant opportunities for Brookshire Brothers to exceed their goals in less time. The recommended strategies were designed to boost visibility on local search channels, optimize listings across online directories like Yelp, Google, and Apple Maps, increase the efficiency of responding to reviews and feedback, and enhance the customer experience online and off

“Working with the Chatmeter team has been the best. The account reps take a genuine interest in helping Brookshire Brothers improve and grow. They’re always quick to help however they can. I work with quite a few vendors, and Chatmeter 100% takes the cake.”
Mary Perkins, Digital Media Associate at Brookshire Brothers

The Results

After one year with Chatmeter, Brookshire Brothers reported substantial improvements in their online reputation and visibility with:


increase in review
response rates


increase in
Google impressions


increase in driving
direction clicks