Master AutoTech case study

See how Master Autotech partnered with Chatmeter to effortlessly rebrand and rev up their CX and online visibility.

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Founded in 1963 with one location, Master AutoTech (formerly Master Muffler) has grown into a car repair service provider with 25 locations across Utah, Colorado, and Oregon. The Company decided a rebrand from Master Muffler to Master AutoTech was needed to better reflect its full range of services of who the Company is today. As part of the rebrand, the team knew they had to update their online listings for each location. It was vital that existing customers wouldn’t be confused by the name change, and that prospective customers could easily find their business centers.

The challenge

In 2022, Master AutoTech partnered with Chatmeter, a brand intelligence and reputation management platform, to support the rebrand and ensure a 5-star customer experience journey. Chatmeter’s Listings Management solution allowed Master AutoTech to efficiently update its listings and improve online visibility, making sure potential customers had accurate, up-to-date information on its services and locations.

The solution

King and his team use Chatmeter’s AI-powered sentiment analysis tool, Pulse, to turn the Company’s unstructured data into actionable insights, revealing trends in customer feedback.

“The Chatmeter platform is a time saver, helping us stay organized and ensuring that our listings are accurate and up to date. Chatmeter makes everything easier.”
Tyler King, Master AutoTech Marketing Manager

The results

At over a year of partnership with Chatmeter, Master Autotech achieved their goal of receiving “the same or more” number of reviews than the competition, including:


stars from customers
across all locations


review response rate


successfully rebranded