Google Q&A – Now Part of the Chatmeter Social Suite
This week, Chatmeter will begin rolling out new enhancements to the Social Suite including the addition of Google Q&A. In this latest update, we have made it even easier for multi-location brands and agencies to engage with customers. Here’s a look at all the updates to our Social Suite.
The biggest update to the Chatmeter Social Suite is the addition of Google Q&A. Google Questions and Answers is an open forum for consumers to ask and answer questions about a business on the business’ Google My Business (GMB) profile.
Google Q&A Listening
Google Q&A is a great place to discover what information consumers want from a brand. By actively listening to the questions consumers are asking, brands can make sure they are addressing those concerns everywhere consumers are searching. This is especially insightful when it comes to voice search. The questions being asked on Google Q&A are in a conversational tone and include long-tail keywords. By addressing these questions on both their GMB page and their website, brands can answer consumer questions via voice search.
Google Q&A Responding
In an effort to help businesses protect brand consistency, Chatmeter has introduced Google Q&A responding to the Chatmeter Social Suite. The Google Q&A forum is more of an open social conversation about a business where businesses can talk with customers – not at them. 90% of big brand stores have questions on their GMB profiles, but most of these questions go unanswered by the business. This allows consumers to answer questions (whether the answer is correct or not) on behalf of the business. Brands can now be the first to answer questions on their GMB profiles with Chatmeter’s new Google Q&A feature. In addition to responding, brands can also upvote correct answers and flag answers that violate Google’s posting policy.
Google Q&A Publishing
Brands who are looking to take their social media management to another level by proactively engaging with customers can now publish questions and answers through the Chatmeter Social Suite. By publishing high-intent questions to all of their GMB listings, brands provide consumers with the information that influences their path to purchase.
To learn more about how to engage with consumers on Google Q&A check out our best practices blog.
Social Media Activity Cards
In addition to Google Q&A Chatmeter also made many updates to the Social Suite itself. One of these updates includes an Activity Card layout. The Activity Cards put the most recent social actions (posts, comments, replies, questions, and answers) at the top of the users’ screen. With advanced filtering users can now create and save Activity Card layouts based on their needs. The Activity Cards also give users a deeper full page view of the activity on each post. Now users can see every post, comment, and replies by both the business and fans all in one place. Users can still find a summary page of post and fan counts, a geo-location heat map and hashtag tracking in their arsenal of social monitoring tools.
Social Media Commenting and Publishing
The final update we made to our Social Suite is breaking out social commenting and publishing options. Chatmeter users can still publish through the Social Suite but we now have budget-friendly pricing for brands who only need to comment, reply, like and answer consumers through the Social Suite. We understand that every brand has different needs when it comes to social media, gone are the days where you have to purchase an entire publishing package when you only need comment or like posts.
Want to learn more about how Chatmeter’s Social Suite can help your brand engage with its fans? Click here to schedule a free platform demo with one of our location experts.
If you’re already a Chatmeter customer and would like to learn more about the recent updates to the Social Suite, contact your Customer Success Manager for more information.