Google Posts ARE BACK and Impacting Local Search Results
You may remember the controversy that erupted when Google decided to walk away from Google+ for businesses. Google+ Business Listings connected company profiles not just to the Google Maps and search results, but more importantly, to their customers. But that is about to change, again…
Many businesses had dedicated countless hours to building up their business pages on Google+. They shared information about upcoming events and specials, posted photos and created content for their followers and even earned reviews from their customers. When Google decided to go an entirely different direction with their local search platform, Google My Business, these companies and local businesses were at a loss. All of their hard work had been in vain.
Now, Google may be quietly admitting that they may have made a rash decision on posting. As Facebook continues to build out their local search capabilities, Google has been working fervently to enhance its local search features in attempts to ward off the looming threat that is Facebook Places and Facebook Ads.
Facebook’s ability to connect businesses directly with searchers is one of the reasons they continue to capture market share in the local search industry. Users and businesses alike love the ability to see relevant posts, share interesting content and engage with one another online.
Google is attempting to even the playing field by slowly bringing back what people loved about G+, the ability for companies to engage with their customers online and share relevant information about their business. With the full release of their latest feature, Post by Google, it seems that Google may be realizing that static business information is great, but businesses and consumers enjoy the opportunity to connect and engage with each other online.
What is Posts by Google?
Posts by Google is the latest update that helps businesses to attract more customers and stand out in the local search results. They allow for businesses to engage and connect with their local customer base in a way that was never before possible.
With Posts by Google, Businesses can now:
- Share daily specials or current promotions
- Promote any upcoming events taking place at your location
- Publish fun and interesting content relevant to your business
- Showcase your top products and highlight new arrivals
- Connect with customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter or learn more about your latest offers
Previously only available to select museums, sports teams, and political candidates, Google Posts has now been made available to any and all local businesses. As long as you have a claimed business listing on Google, you can begin to use Posts through your Google My Business account.
(Follow this link for steps to start sharing your own Google Posts now!)
Once published, all of this content and information is visible on your GMB listing via both Google searches and map results. Customers can quickly toggle between your “Overview” information, “Posts” and “Reviews” to get to know more about your business and exactly what you offer.
Posts are yet another new and innovative way that Google is enhancing the user’s search experience. It helps customers to make even better informed decisions and allows businesses an easy outlet to share timely and relevant information directly with their potential customers.
When it comes to searching for a local business, sites like Google and Facebook are giving customers easy access to an endless amount of options. With so many choices available to consumers, businesses need to find more ways to stand out by enhancing their business listings and become more than just another business in the stand out from their competitors. To learn about more ways you can outrank your competitors and stand out in the local search results, Schedule a FREE demo with Chatmeter!