SAN DIEGO, Calif. - Sep. 6, 2017 -- Chatmeter, the leader in local search marketing and review management, unveiled major enhancements to its social media features that allow brands to better compete with local competitors. The new technology enables major national retail brands and chains to publish, monitor and respond to social activity and customer feedback in real-time at the local store level.
“I use the enhancements to social as a listening tool to ensure we are engaging with our guests in a timely manner. The reporting and interactive timeline allow me to track our social following growth which has saved me time from manually crunching growth rates. Actively mining for mentions across social platforms allows our brand to jump into real-time conversations and further engage with our dedicated MVPs. Social is an expertly designed tool that is a live window into what our guests are saying about Duffy’s.“ – Dylan Schmer, Social Media Coordinator, Duffy’s Sports Grill
Available today, and on the heels of Chatmeter’s recent roll-out of new technology and deeper integration with Google and Facebook, Chatmeter now allows brands access to enhanced customer geo-data via Facebook, Twitter and Instagram. This sophisticated platform lets major brands working with Chatmeter (such as Dickey’s BBQ, Kohl’s and Sears) pinpoint the precise store location of a customer review or social mention to respond in real-time within the dashboard. This allows brands to engage with customers at the local level, streamlining the hundreds or thousands of locations a brand may have.
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Chatmeter’s Social Media Enhancements
- GeoFencing – New technology developed by Chatmeter provides a visual heat map of the precise locations where people are visiting and posting social content and reviews. Giving brands a major competitive edge when it comes to local search strategies, marketers along with sales and CRM teams can now hone in on specific brand mentions within regions and stores with greater accuracy and timeliness. This lets brands see trends and issues in real time and address negative posts faster, before they escalate.
- Sentiment Analysis – Addressing an increased demand among enterprises and national brands to have advanced sentiment analysis technology incorporated into their marketing stack, Chatmeter’s Pulse is now integrated into the social media features of the Chatmeter platform. Rolled out earlier this year, Pulse incorporates AI and machine learning technology to bring acute awareness of consumer reviews to brands that warrant swifter action. Unlike other social tools, Chatmeter is able to analyze sentiment at the local store or business level, not just across an entire brand, and with sentiment accuracy around 80% (10-15% greater than the industry average).
- Publishing – Brands with hundreds or thousands of locations, such as those in the apartment, restaurant, retail and automotive industries, typically have little ability to share and publish consistent content across all business locations in real-time. Resolving this challenge, Chatmeter’s publishing feature includes a comprehensive content library that keeps corporate-approved images and social material in one place and lets marketers distribute and publish in an instant. Now national brands and chains can streamline content management and easily share and post consistent, pre-approved, on-brand content across numerous locations.
“As pioneers in the local reputation space, we are excited to bring our location-based technology to social media content. With geofencing and now publishing, we are making it easier than ever for chains and agencies to manage their brand and messaging at both the corporate and local level,” said Collin Holmes, CEO and Founder of Chatmeter. “Our social media managers who have been beta users are ecstatic about the insights around trends, the time saved on publishing for all their pages and the ability to understand sentiment in different regions of the country that they’ve never before been able to measure.”
Chatmeter helps enterprise retail brands and agencies managing multiple locations increase their revenue. Since being the first Local Reputation platform in 2009, they now analyze and improve over 1,500,000 storefronts for their reviews, rankings and listings.
They help retailers make a distinct impact in revenue by identifying several areas in their online presence that drives customers to choose their stores over competitors. Chatmeter takes this a step further with the only integrated local visibility rank tracker so you can measure ROI using the most complete local presence management platform in the world.
The benefit for the clients is complete online presence management simplified into a single dashboard. They also power a white-label reputation management dashboard for many agencies across the U.S.
Some clients include Sears, Verizon Wireless, Comcast, Aaron's, Bruegger's Bagels, Texas de Brazil, and Dickey's BBQ.