Putting Together the Pieces of the Local Search Puzzle Start here.
When it all comes together, a successful local SEO strategy is one that results in high visibility online, more traffic offline, and increased revenue at each location. Where traditional SEO is centered around optimizing web pages to drive traffic to websites, local SEO is aimed at building reliable and relevant signals around specific geographic locations.
In order to drive people to their physical locations, businesses must cater their strategy not only to the customers searching for them, but to the search engines where their customers are looking. Ultimately, this means establishing “trust” with both.
Search engines want to deliver the most relevant and reliable solutions to searchers, and in the case of local search that means the most trustworthy businesses. The question is, how does a business build trust with search engines and succeed in local search?