A business without online listings is like a covert operative – it pretty much doesn’t exist
Brick-and-mortar businesses are constantly competing to rank higher in the local search results in order to get their locations in front of potential customers. Local search engines like Google Maps, Yelp, and others manage a database of places (stores, restaurants, etc) that are commonly called business listings or local listings. These listings are what you see when you click on a listing in search results that opens to describe the business, provide photos, etc.
Listing data is one of the most influential factors in Local SEO, accounting for over 45% of how search engines rank businesses in the local search results. Local business listings are the foundation for how search engines find, index and present businesses to searchers.