When looking for a tool that allows you to report on local SEO metrics, a key feature you should look for is customizable alerts. Having customizable alerts is a powerful tool that can help businesses stay on top of their reviews, social presence, and overall local SEO performance. Everyone from store managers to execs can receive summarized reports with key information and action items sent directly to their inbox.
Email alerts can be customized to include any of the important KPIs for any time frame and any number of locations. For example, a regional manager could receive a monthly report that recaps the number and average rating of reviews for all of the locations in his district, along with a page 1 ranking and listing accuracy summary. This allows store managers, regional managers and execs to all receive the information and metrics that are most relevant to them.
Custom alerts can also assist with internal reporting that keeps management involved with all that their team is accomplishing. For example, managers can customize their alerts to receive alerts every week with all of the new reviews and social posts that have been responded to. This way managers will know exactly who is hitting their goals and who is falling behind.