Optimizing Your Social Pages:
Social media platforms offer plenty of opportunities for businesses to humanize their brand and engage with customers, promote their products and locations, boost local search rankings, and drive offline sales.
As customers search on Google, oftentimes social accounts are some of the first results to show up. Optimizing a few key sections of your social pages will improve their visibility and search rankings and ensure that customers can find the exact information they are looking for – facilitating their decision-making process.
Optimize your Biography: The key to properly optimizing your company’s bio is in the keywords. These will help you to tremendously because it tells customers and search engines exactly what your business does. For this reason, you want to be sure you have thought out keywords that are central to what your business does. Try to stick to around 4-5 keywords that are integral to your business as too many keywords will confuse search engines and customers
It is best practice to write a punchy and exciting biography that naturally incorporates your keywords and doesn’t get too long-winded.
Complete your Profile: It is essential that you fill in all of the blank fields available on your profile. Including information such as business category, address, website, store hours, and phone number ensures that there is nothing that can leave customers guessing. Even missing one piece of information can diminish your chances that customers will choose your store.
Not only does a complete and verified/claimed social page to help build trust with customers, it also has a positive influence on your local search rankings. Remember that search engines look for consistency as a way to verify your store’s legitimacy and will try to match their information to the NAP, website, keywords, and categories that are on your social store page.