The local services industry includes businesses like gyms, self-storage, salons, and car washes. Many of these businesses have yet to reopen after stay-at-home orders were first initiated, whereas other businesses in this industry never closed. This led to some drastically different data than the retail industry or all industries as a whole. Here’s a look at how the local services industry was impacted by the pandemic.
The local services industry experienced unprecedented lows in Google My Business actions made during the coronavirus. In the month of April, this industry saw around an 80% drop in phone calls, driving directions, and website visits compared to the previous month. When most of the country issued stay-at-home orders, this industry was least visited by customers.