In the fight against the pandemic, the healthcare industry has bigger things to worry about then their reputation. However, as healthcare organizations look to open more non-critical locations it’s essential that they work to build up their reputation in order to reacquire patients. Both review volume and review response rate dropped drastically then plateaued during this time causing review rating to drop half a point in April. In order to build back up their online reputation, healthcare organizations have a lot of work ahead of them.
One positive aspect of this crisis is that business directories, like Google, have taken this time to add more patient-focused features to the business listings of healthcare organizations. Healthcare organizations can now leverage tools and attributes such as: telehealth links, COVID-19 information links, COVID-19 featured updates, and online care attributes.