Local Brand Visibility Report

Reputation's Role in Retail

In the past few years, Black Friday has transformed from a single-day event taking place the day after Thanksgiving to a week-long, deep-discount, shopping extravaganza starting the week of Thanksgiving and ending the Monday after. According to Google, mobile searches for “Black Friday deals” have grown 200% in the past two years. This suggests that retail brands are serving more on-the-go shoppers than ever before. Since 48% of consumers are open to buying from new retailers during the holiday, the competition during the holiday season is at its peak.

Download our Local Brand Visibility Report to learn:

  • Which retail brands were most prepared to attract and delight customers during the week of Black Friday.
  • Insights into how prepared the retail industry is to attract and retain customers during the holiday season and all year long.
  • The importance of designing and implementing a winning review strategy.
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