As of 2017, Proximity was the number one most influencing factor for the local search rankings, or how close your business is to the searcher’s location when they are making the search. Google knows that when making normal purchases, customers, on average won’t travel further than 15 minutes. Thus, they use the proximity of businesses to the searcher as a ranking factor to ensure that the results are more relevant and actionable for the consumer – somewhere they can get relatively easy.
Proximity can vary based on your type of business. For example, Google may limit a dry cleaner request to a small area, but a search for a car dealer may result in much wider search area since people are more likely to drive further for that purchase based on previous user search experience.
Categories are another mentioned factor under the GMB section; they are an essential element in the local search ranking process. Properly categorizing allows Google to better connect your business to connect to the customers searching for the services/product you offer. When choosing your primary category, you should choose something that accurately describes your business.
Pictures and Videos are also necessary for the optimization of your Google My Business Page. Including images and videos to your listing shows legitimacy to the customers and search engines. When customers are scrolling through multiple Google listings, high-quality visual content can be a major differentiator as it improves their perception of your business.
Listing Descriptions can be another way to take your GMB listings to the next level. The description is an informed characterization of your business that should use keywords and relevant phrases. Use this section to highlight exactly what your business does, what you offer and even the vibe that customers can expect.