The digital transformation of the multi-family industry became more important than ever due to the COVID-19 pandemic. Brands that had previously adopted virtual tours, digital tenant portals, and a strong online presence were better prepared than the competition for the impact of COVID-19. Now, a year later, we’re taking a look back at the top multi-family brands in the industry to determine the top 10 brands in Local Brand Visibility and Online Reputation.
The purpose of this report is to identify which brands are making efforts to ensure that future tenants can find them online and current tenants are being heard and cared for. In an industry focused on providing quality homes, multi-family brands must deliver the best possible online and offline experience from the start of a renter’s journey.
This report not only includes a list of top 10 multi-family brands in both online visibility and reputation. But it also dives into the online reviews of renters and how their needs changed during COVID.
The report reveals a .25 change in positive sentiment among the most popular review topics. Some topics increased as much as .5 in positive sentiment, showing that the opinions of renters on common review topics changed during the pandemic.
Learn more about how the pandemic impacted renter reviews and discover the top multi-family brands 2021 by downloading the full report.