THE LOCAL BRAND REPORT

REPUTATION’S ROLE IN GROCERY

THE LOCAL BRAND REPORT

REPUTATION’S ROLE IN GROCERY

The grocery industry is currently on the frontlines of a global pandemic. The data in this report was collected prior to the U.S. outbreak of COVID-19, allowing this report to serve as a benchmark of the industry, helping us monitor and support brands in their return to normalcy while our country recovers from crisis.

Chatmeter’s Local Brand Report analyzes 10 of America’s largest grocery brands in order to determine the strength of their online visibility and reputation. Using a sample size of 50 locations per brand, Chatmeter analyzed the local business listings, search rankings, and online reviews of each brand. This analysis was done by leveraging tools like Chatmeter’s Local Brand Visibility Score™ (LBV) and our text and sentiment analysis tool, Pulse.

Withing the report, we take a look at how well these brands are protecting their reputation and optimizing their online presence in order to retain their customer base. The data can now be used as a pre-crisis benchmark, to see what consumers expected out of brands in a state of normalcy and help grocery brands prioritize marketing and customer service in a state of crisis.

The grocery industry is currently on the frontlines of a global pandemic. The data in this report was collected prior to the U.S. outbreak of COVID-19, allowing this report to serve as a benchmark of the industry, helping us monitor and support brands in their return to normalcy while our country recovers from crisis.

Chatmeter’s Local Brand Report analyzes 10 of America’s largest grocery brands in order to determine the strength of their online visibility and reputation. Using a sample size of 50 locations per brand, Chatmeter analyzed the local business listings, search rankings, and online reviews of each brand. This analysis was done by leveraging tools like Chatmeter’s Local Brand Visibility Score™ (LBV) and our text and sentiment analysis tool, Pulse.

Withing the report, we take a look at how well these brands are protecting their reputation and optimizing their online presence in order to retain their customer base. The data can now be used as a pre-crisis benchmark, to see what consumers expected out of brands in a state of normalcy and help grocery brands prioritize marketing and customer service in a state of crisis.

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