THE LOCAL BRAND REPORT

REPUTATION’S ROLE IN RETAIL

THE LOCAL BRAND REPORT

REPUTATION’S ROLE IN RETAIL

Chatmeter wrote this report to analyze both the online and offline consumer experience at brick-and-mortar retail stores leading up to and during Black Friday. Using a sample size of 50 locations from each brand, we analyzed both the online visibility and the in-store experience at every location using real customer data.

This report first takes a look at the online visibility of 20 retail brands leading up to Black Friday by assigning each brand a Local Brand Visibility Score. Secondly, we looked at whether or not the brands were able to deliver an exceptional in-store experience by analyzing the reviews earned by each of the brands during and after the week of Black Friday. Lastly, we put every brand head-to-head with one of their biggest retailers to assign a Black Friday reputation winner.

Chatmeter wrote this report to analyze both the online and offline consumer experience at brick-and-mortar retail stores leading up to and during Black Friday. Using a sample size of 50 locations from each brand, we analyzed both the online visibility and the in-store experience at every location using real customer data.

This report first takes a look at the online visibility of 20 retail brands leading up to Black Friday by assigning each brand a Local Brand Visibility Score. Secondly, we looked at whether or not the brands were able to deliver an exceptional in-store experience by analyzing the reviews earned by each of the brands during and after the week of Black Friday. Lastly, we put every brand head-to-head with one of their biggest retailers to assign a Black Friday reputation winner.

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