Whether patients are searching for healthcare plans, doctors, pharmacies or emergency services, the search starts online. That means they’re taking into consideration things like location, services offered, and reviews. And they’re doing all of this before they even make it to the provider’s website.
In order to thrive in the age of the consumer, healthcare systems need to be optimized online. The next steps for any executive in the healthcare industry looking to improve patient satisfaction, retention, and reputation are through a local SEO strategy. This report is a how-to guide for large healthcare systems on new marketing strategies that will help drive local SEO success.
To capture the scope of the healthcare industry, we took a list of the top 100 healthcare systems and narrowed that down to the top 10 based on the number of locations. In this report, we analyzed 10 of the biggest healthcare systems in the nation to determine who is most optimized online. We used real customer data to determine the biggest areas of opportunity for a brand to increase its visibility in search results and improve the offline to the online customer experience.