How one of the top multi-concept restaurant operators utilized Local SEO and Reputation Management to improve 5 separate brands and increase traffic at over 600 restaurants nationwide.
THE GOAL
- Improve accuracy across all restaurant listings to foster trust among consumers and search engines.
- Facilitate positive online customer engagement to improve reputation at the brand and store level, and increase online to offline conversions.
- Implement an easy to use marketing strategy that differentiates themselves from competitors and improves online visibility.
THE APPROACH
- Invest in a high quality and efficient review management product that will centralize customer relationship activities for all brands.
- Equip local store management with easy access to relevant restaurant reviews, allowing them to act on customer feedback and improve the overall customer experience.
THE RESULTS
After 1 year with Chatmeter
0%
443%
GOOGLE REVIEW
INCREASE
0%
223%
TOTAL AVERAGE
REVIEW INCREASE
0%
57%
5 STAR REVIEW
INCREASE
- 443% increase in Google Reviews
- 223% average increase across all review sites
68% increase in restaurants with page-1 rankings
- The number of 5-star reviews increased by 57%
