What are Local Pages and Why Does My Business Need Them?

Blog cover photo of a woman looking at local pages on her phone

 

Need help understanding the ins and outs of local pages? You’ve come to the right place! This blog is the perfect introduction to local pages and the value they bring to multi-location brands. 

 

What are Local Pages?

Local pages, often referred to as location pages or local landing pages, are location-specific web pages that contain information about a single store, restaurant, office, or any type of business location. Oftentimes, these pages use geolocation data to deliver a local experience for the site visitor. 

What Type of Business Needs Local Pages?

Local pages are a necessity for any multi-location business. Whether you have two locations or two thousand, local pages help you connect your customers with information about the location closest to them.

What Information Should a Local Page Include?

Local pages should include localized content that answers common questions consumers may have before visiting the business location.

Elements of a Good Local Page:

  • Address
  • Interactive Map
  • Phone Number
  • Business Hours
  • Accepted Payment Types
  • Departments 
  • Accessibility information
  • Images
    • Exterior Photos
    • Interior Photos
    • Products or Services
  • Promotions 
  • Menu or Services
  • Social Media Links
  • Reviews
  • FAQs
  • Clear CTAs
    • Directions
    • Online Ordering
    • Appointment Booking

Some local pages like to take their localized content one step further by adding things like store manager bios, events, or other nearby locations. The goal of a local page is to answer the customer’s most asked questions. 

 

Why do Local Pages Need Geolocation and Interactive Maps?

The best part about local pages is that they provide the customers with localized content relevant to them. Geolocation tools create a seamless journey for customers looking for local information. 

If the customer isn’t searching from the location they plan to shop at, interactive maps are helpful for finding and selecting a different location. Interactive maps also help consumers plan their trip, especially when driving directions are only a click away. 

 

What are the Benefits of Local Pages?

Local Pages Offer a Source of Truth

Local pages act as a source of truth both for customers and citations on sites like Google, Yelp, Bing, or similar directory sites. Unfortunately, keeping your online information accurate for all of your locations is a lot easier said than done. User contributions (like suggested edits or photos) can lead to the spread of inaccurate information. Local pages act as a single source of truth, controlled by the business, across every location.

 

Local Pages are Optimized for Voice Search

70% of voice search answers come from SERP features (the majority of which are featured snippets). Optimizing and adding FAQs to your local landing pages makes it easy for search engines like Google to turn your content into featured snippets. 

The more featured snippets your brand earns, the more likely you are to appear as a voice search result. Local pages are a simple and effective way for brands to deliver local answers to consumers no matter how they choose to search.

 

Do Local Pages Affect SEO?

Local pages offer great SEO value. All that on-page content helps to keep your business at the top of organic search results. Local pages create a great opportunity for businesses to include additional relevant keywords and increase visibility online that listings and reviews don’t offer. Local Pages also offer great ways to improve link equity and overall domain authority by linking to other important pages to your website. Not to mention, if you work with Chatmeter to build your local pages you can be sure your pages are optimized with the correct schema markup, XML sitemaps, and meta tags. 

 

Local Pages Improve The Customer Journey

Most importantly, local pages help to create a branded customer journey from search to purchase. Adding each local page to its corresponding listing (Google, Facebook, Yelp, etc.) creates a seamless transition from directory to website. Little details like this go a long way in the mind of the consumer. Local pages help brands uncomplicate the customer journey. 

 

Want to learn more about Chatmeter’s Local Pages? Click here to speak to one of our experts and see how Chatmeter makes building local pages easy.