Within the last few years, voice assistant usage has climbed rapidly among consumers. The outbreak of COVID-19 created an even larger demand for answers, shining a light on how quickly voice assistants are becoming integrated into everyday consumer life. Brands need to be prepared to meet these new consumer behaviors with a strong Voice Search Optimization strategy in 2020.
In-car voice assistants are paving the path for a redefined driving experience. According to Voicebot’s 2020 In-Car Voice Assistant Consumer Adoption Report, there are more total active monthly users of voice assistants in the car than on smart speakers. Whether in-car, on your phone or on a smart speaker, voice assistants enable a seamless user experience. As voice assistant adoption continues to climb, so does the need for brands to have a strong Voice Engine Optimization (VEO) strategy.
In 2019, 153.6 million people have tried a voice assistant at least once. In fact, 33% of people are now using voice assistants regularly. The adoption of voice assistants and smart speakers has grown rapidly over the years and spans across multiple industries. Interestingly, one of the top use cases for voice assistants has to do with healthcare-related tasks and questions. In fact, 19.1 million people have turned to their voice assistants for healthcare questions in the past few years. Here is a look at how voice search is changing the way patients search for healthcare and what it means for marketers in the healthcare industry.
In the 5 years since Amazon introduced the first smart speaker, we’ve learned a lot about how voice assistants work and the benefits they offer to the brands looking to reach consumers through voice. Here’s a look at the differences between Amazon Alexa and Google Assistant for brands.
The voice search revolution has arrived. 75% of smart speaker users and 69% of mobile or embedded voice assistant users conduct voice searches daily or weekly, according to a 2018 Accenture study. It’s estimated that by 2020, 50% of all searches will be conducted via voice. Is your business prepared for this change in search trends?
By 2020, 50% of all searches will be conducted via voice search and when it comes to mobile search, voice is 3x more likely to be used than text. In order to prepare your brand for the voice search revolution, it’s important to understand how consumers are using voice search.
Last week, we teamed up with Search Engine Journal to give a webinar on “The 5 Voice Engine Optimization Strategies that will Boost your Rankings”. We had a great turnout for the webinar, but unfortunately, we weren’t able to get to everyone’s questions. So we decided to answer your most commonly asked questions from the webinar in today’s blog post.
Over 1 Billion voice searches take place each month. By the end of this year, it’s estimated that 1 Billion Voice Assistant enabled devices will be in circulation. The voice search revolution is upon us and with that comes some really exciting innovation. Let’s take a look at some of the upcoming trends in voice and their positive effect on local search.
Is your business prepared for the voice search revolution? In 2017, nearly 25 million smart speakers, such as Google Home or Alexa, were sold. Whether it’s a speaker or a smartphone, voice search usage is increasing rapidly. ComScore has predicted that 50% of all searches will be conducted via voice by 2020. Luckily for you, this means there’s still time to get ahead of the curve when it comes to Voice Engine Optimization (VEO).
