The voice search revolution has arrived. 75% of smart speaker users and 69% of mobile or embedded voice assistant users conduct voice searches daily or weekly, according to a 2018 Accenture study. It’s estimated that by 2020, 50% of all searches will be conducted via voice. Is your business prepared for this change in search trends?
By 2020, 50% of all searches will be conducted via voice search and when it comes to mobile search, voice is 3x more likely to be used than text. In order to prepare your brand for the voice search revolution, it’s important to understand how consumers are using voice search.
Last week, we teamed up with Search Engine Journal to give a webinar on “The 5 Voice Engine Optimization Strategies that will Boost your Rankings”. We had a great turnout for the webinar, but unfortunately, we weren’t able to get to everyone’s questions. So we decided to answer your most commonly asked questions from the webinar in today’s blog post.
Over 1 Billion voice searches take place each month. By the end of this year, it’s estimated that 1 Billion Voice Assistant enabled devices will be in circulation. The voice search revolution is upon us and with that comes some really exciting innovation. Let’s take a look at some of the upcoming trends in voice and their positive effect on local search.
Is your business prepared for the voice search revolution? In 2017, nearly 25 million smart speakers, such as Google Home or Alexa, were sold. Whether it’s a speaker or a smartphone, voice search usage is increasing rapidly. ComScore has predicted that 50% of all searches will be conducted via voice by 2020. Luckily for you, this means there’s still time to get ahead of the curve when it comes to Voice Engine Optimization (VEO).
2018 has barely kicked off and already it is apparent that voice technology will influence many of the year’s brands and customer experiences. Between speculation of Amazon Alexa’s plans to introduce advertisements and the takeover of connected voice capabilities at CES 2018, marketers have a lot to think about when it comes to how and when they maximize the technology. As the big guys bring smart devices and connected capabilities to cars, appliances and robots, hardware and software manufacturers as well as marketers must be equally smart in their strategies to prepare for the new ways customers will engage. These strategies will be essential for creating great experiences that simultaneously offer non-intrusive advertising and useful marketing messages.