One of the top ways in which a consumer decides if they want to purchase from a brand is through reviews. In fact, 84% of shoppers read online reviews to help form an opinion about a business. How you choose to respond reflects greatly on your business and can either create a repeat customer or turn a potential customer away. Here are five ways your business can optimize your review responding strategy to generate more traffic, build your online presence, and increase revenue.
While many industries have been slower to implement operational changes in response to COVID-19, the automotive industry has been quite impressive in their ability to pivot in the face of a crisis. A strong reputation management strategy will help your automotive brand connect with consumers, provide a seamless experience, and ultimately drive customer traffic.