COVID-19 drastically impacted how consumers interact with social media - transforming consumer behaviors, data, and trends. The pandemic accelerated social media usage and adoption, making it more important than ever for businesses to leverage social media marketing. Check out the list of up to date social media stats that every business should know to optimize their social media strategy.
As social media continues to play a large role in reaching consumers, brands need to ensure their social media strategy is optimized. A social media audit will give brands all the tools they need to uncover missing gaps in their social media presence, areas to improve on, and strategies to maximize social media growth.
With up to 690 million members, it’s clear that LinkedIn has experienced an impressive amount of growth over the years. When multi-location brands think about their social media strategy, LinkedIn usually isn’t top of mind for most businesses. However, a LinkedIn social media strategy can help your brand target the right audience, establish your business as an industry leader, and drive customers.
Franchise owners looking to improve marketing ROI need to enhance their social media marketing strategy. Social media can be leveraged to tell each franchise’s unique story while boosting customer acquisition and retention. In addition, franchisees can further penetrate their local market by targeting local customers with localized social media accounts. When implemented correctly, franchisees can look forward to measurable results such as lead generation, brand education, and sales.
With more than 300 million images uploaded daily, it’s clear that the world we live in today is predominantly visual. The benefits of visual content are endless: it can be used to tell a story, drive engagement, break down complex content, and more. Brands who adopt a visual content strategy are able to build customer engagement and attract a broader audience. Follow along to read more for best practices to elevate your visual content for your social media management strategy in 2020.
The continuously evolving situation surrounding COVID-19 has made it difficult for brands to communicate in the right way with consumers on social media. Having a social media strategy tailored to COVID-19 can make an impactful difference in connecting with your customers during this time, since many consumers are turning to social media as their first stop for information.
Over 200 million Instagram users visit businesses’ profiles each day. By perfecting your Instagram content strategy, your multi-location business can harness the power of Instagram’s purchase-ready audience. This guide will help your brand create the right content strategy to scale your online presence on Instagram.
Customers want to connect with businesses that not only offer high-quality products and services but more importantly can present themselves as a convenient option. As we continue to live in an increasingly hyper-local world, brands need to create a strong local content strategy if they want to take their brand’s exposure to the next level. It should be every brand’s goal to connect with local consumers who are in each region of their store-front location.
Influencer marketing is projected to become a $15 billion market by 2022. If you haven’t evaluated influencer marketing as part of your larger marketing strategy yet, now is a great time to start. This guide will give you a deeper look at whether influencer marketing is right for you.
This week, Chatmeter will begin rolling out new enhancements to the Social Suite including the addition of Google Q&A. In this latest update, we have made it even easier for multi-location brands and agencies to engage with customers. Here’s a look at all the updates to our Social Suite.