Since the creation of Facebook in 2004, social media has grown to over 3.25 billion users across the globe. However, in the United States, this past year marks the first year since the creation of social media that we’ve seen stagnant growth in user adoption. For brands that rely on social media marketing to reach their customers, now may be a good time to take a step back and reassess your approach to social media.
There are over 1 billion users on Instagram and 200 million of them are using the app to visit a brand’s page at least once a day. So why are brands sending all their users to a single brand Instagram account? Setting up local Instagram business accounts for each store can provide more benefits than a brand may realize and here’s why.
Everything you need to know about the latest updates to the Instagram Graph API. Learn how to adapt, and take advantage of the new features.
In a recent study, 41% of companies said they had no idea whether or not their social media efforts were actually paying off. When it's difficult to see or attribute the immediate return social media has, it could be hard to justify its importance. However, make no mistake, social media has become a major element in the marketing and local search industry; especially, when 97% of adults between the ages 16-64 say they logged onto at least one social media platform in the past month. Even brick-and-mortar business need to go where the customers are and that means being on social media.
The online landscape is changing as record shares of Americans (77%) now own smartphones, giving them on-demand access to the world wide web wherever and whenever they need. However, more than just web enabled, smartphones are home to some of the most widely downloaded social networking, local search and review platform applications like Facebook, Google Maps and Yelp, which have turned phones into more of a mobile supercomputer than a device for calling and texting.
Facebook, with over 2 billion active users on their social networking platform, has achieved unparalleled success in terms of connecting people and “bringing the world closer together”.
SAN DIEGO, Calif. - Sep. 6, 2017 -- Chatmeter, the leader in local search marketing and review management, unveiled major enhancements to its social media features that allow brands to better compete with local competitors. The new technology enables major national retail brands and chains to publish, monitor and respond to social activity and customer feedback in real-time at the local store level.
With over 75% of American shoppers now owning a smartphone, today’s consumer is constantly connected to the digital world. This constant connectedness has completely changed the way consumers shop. It allows them to discover new stores at a moment's notice, engage directly with their favorite brands and learn more about your business from the experiences of previous customers.
Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just the other week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well.
In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies.