The online landscape is changing as record shares of Americans (77%) now own smartphones, giving them on-demand access to the world wide web wherever and whenever they need. However, more than just web enabled, smartphones are home to some of the most widely downloaded social networking, local search and review platform applications like Facebook, Google Maps and Yelp, which have turned phones into more of a mobile supercomputer than a device for calling and texting.
Facebook, with over 2 billion active users on their social networking platform, has achieved unparalleled success in terms of connecting people and “bringing the world closer together”.
With over 75% of American shoppers now owning a smartphone, today’s consumer is constantly connected to the digital world. This constant connectedness has completely changed the way consumers shop. It allows them to discover new stores at a moment's notice, engage directly with their favorite brands and learn more about your business from the experiences of previous customers.
Understanding the role online resources now play in the customer journey is crucial to running a successful offline business. From local search, to online reviews, to social media, every aspect of your online presence plays a role in driving more customers into your stores.
Topics: Social Media
SAN DIEGO, Calif. - Sep. 6, 2017 -- Chatmeter, the leader in local search marketing and review management, unveiled major enhancements to its social media features that allow brands to better compete with local competitors. The new technology enables major national retail brands and chains to publish, monitor and respond to social activity and customer feedback in real-time at the local store level.
Topics: Social Media
SAN DIEGO, CA - August 15, 2017 - As seen on MarTech Series
In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies.
SAN DIEGO, CA - August 11, 2017 - As seen on MarTech Series
Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just the other week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well.
Facebook has quickly substantiated itself as a major player in the search engine and review generation industry.
*According to the Chatmeter platform, Facebook has outpaced Google and Yelp in generating more customer reviews each month in the past year.
With over 1.7 billion active users, Facebook has now become the go-to for consumer reviews and yet tons of brands have no idea that they have all these store pages with customer reviews on them! In this article, Chatmeter will break down how Facebook has been impacting all businesses in North America and the most efficient way to leverage your store pages to drive customers into your stores and increase revenue.
Over the past year, Facebook has exploded into several new offerings. They quickly developed themselves into one of the largest online advertisers and surprised the world by creating their own local search engine. Based on the opinions of experts in this area of focus, Facebook has a chance to succeed where Google+ failed - by creating the smartest online local search platform. From their continually expanding user base, to their content sharing interface and immense demographic storage, Facebook has set themselves up to take the local search industry by storm.
Instagram is adding new features to its platform, making business profiles more competitive in the world of Local Search and SEO. They are in the process of building specific features for businesses- similar to Facebook’s brand pages. A contact button, linkable location tag and a category will be some of the main features distinguishing business profiles from personal ones. This is currently in beta to select features, but here are some details we’ve discovered about the up and coming release.
With Facebook adding starred reviews at the end of 2013 and partnerting with Factual recently to include millions of more store pages, we knew a local search portal was not far away. Although it has been live for close to a month, Facebook has yet to promote their new local search engine (https://www.facebook.com/services/) to the mass public. While this first beta version is available on desktops, it has yet to take the jump to mobile devices. Its features and UI are strikingly similar to other local search giants like Yelp, TripAdvisor, and Google… and has even been hyped the “Yelp Killer” by a few online articles.