As the COVID-19 crisis continues to impact millions of individuals everywhere, it also adds a complication dimension for healthcare brand and communications teams. Healthcare marketing teams need to adjust their current brand & communications strategy to be appropriate in light of the COVID-19 crisis. With COVID-19 on everyone’s mind, healthcare marketing teams need to acknowledge the current situation by using trust and empathy to spread the right message, while establishing their voice as a leader in the community. Here are five key points to help maintain your brand in alignment with this shifting focus.
We know COVID-19 has impacted millions of businesses across the country. It’s been a stressful time for brands to protect their health and brand reputation. We’ve made it easier for your brand to respond to coronavirus related reviews with these 10 templates.
If you have tried to update your Google My Business (GMB) information over the past couple weeks and have experienced delays in seeing those changes get accepted... you're not alone. Millions of businesses have been affected by COVID-19, causing an influx in listing revisions leading to a delay in GMB approvals for non-critical businesses across the country. We know businesses are putting their reputation at risk while they wait, which is why we put together some (Google approved) ways you can keep customers informed in the midst of all these delays.
Try as we might, no business can plan for the unexpected. As we do everything we can to protect our employees and customers from the COVID-19 pandemic, it is causing many businesses to change their day-to-day processes. Several businesses have had to close their doors, while others are implementing work from home policies for the first time. Here are our best tips to help manage your business through quarantine.
The rapid outbreak of the coronavirus disease (COVID-19) has had a dire impact on nearly every corner of the globe. This unfortunate situation has forced companies throughout the world to confront many difficult questions about how to conduct business during a global crisis. Ignoring this glaring situation will only cast businesses in a dark light, potentially destroying their reputation. It’s essential for brands to take the right approach when communicating about COVID-19, or any sensitive matter that might impact their business.
As the Coronavirus (COVID-19) spreads it’s causing damage beyond just our health. During times of uncertainty, it’s essential businesses are not only protecting the health of their employees and customers but the health of their brand’s reputation as well. Here are five tips to help protect your brand’s reputation during the COVID-19 outbreak.
When it comes to a business’s reputation, oftentimes companies don’t appreciate the large impact hiring and training has on their brand. Did you know that 72% of recruiting leaders around the world agree that an employer’s brand has a significant impact on hiring? An employer’s brand is essentially the perceived reputation of an organization.
Responding to reviews is one of the most important things a brand can do to improve its reputation and local SEO rankings. But responding to reviews doesn’t have to take hours. Creating templates can help streamline your review responding process by helping you respond to more reviews in less time. To get you started, here are 10 review response templates you can use right now.
To demonstrate the importance of a consistent brand voice in your review responses here’s a look at how the cast of Parks and Recreation would respond to their reviews without the help of Chatmeter.
If there’s one thing we know here at Chatmeter, it’s the power reviews have on consumers and businesses. Responding to reviews isn’t anything new but much of the data surrounding the importance of reviews is outdated. Here’s a look at the most recent online review stats supporting the need for review management.