In today’s world, your brand’s reputation is everything. Your business may have great products and services, but consumers won’t deem you worthy if you don’t have a great reputation behind it. Managing your brand’s reputation requires listening and responding to customer feedback through reviews and social media. This blog will give you an overall strategy and best practices to manage your brand’s reputation.
PULSE 2020 provided a special opportunity for the Chatmeter team, industry leaders, and our partners to come together for four days of innovative insights and discussion. Through a series of 19 sessions, including roundtable discussions, keynote sessions, and product demos; our attendees were able to take away and implement strategic lessons from the event.
The hospitality industry is defined by its focus on customer relationships. For restaurants, good reputations have been won and lost over how well restaurant brands take care of their regulars and welcome first timers. With the advent of COVID-19, though, the entire restaurant industry has taken a reputation hit as health concerns remain top-of-mind for consumers. Existing trust in restaurant brands is being weighed against other more low-risk experiences.
One of the top ways in which a consumer decides if they want to purchase from a brand is through reviews. In fact, 84% of shoppers read online reviews to help form an opinion about a business. How you choose to respond reflects greatly on your business and can either create a repeat customer or turn a potential customer away. Here are five ways your business can optimize your review responding strategy to generate more traffic, build your online presence, and increase revenue.
In just a matter of months, COVID-19 has changed how consumers interact and do business with brands. With the world in various stages of lockdown and reopening, brick-and-mortar brands have had to rethink the traditional customer journey to reach consumers in this new normal. This guide will give your business a look at how to adapt to your customers’ journey in 2020.
In Chatmeter’s most recent report, The Road to Reopening, we found that businesses dropped an average of .27 stars in overall star rating. Some industries falling as far as half a star. Now that we’re seeing a second and much stronger wave of Coronavirus cases, businesses are bracing for impact. Brands already have a lot of work ahead of them when it comes to building back up their reputation from the first wave of COVID-19, what’s the best way for brands to protect their reputation during the second wave?
While many industries have been slower to implement operational changes in response to COVID-19, the automotive industry has been quite impressive in their ability to pivot in the face of a crisis. A strong reputation management strategy will help your automotive brand connect with consumers, provide a seamless experience, and ultimately drive customer traffic.
This health crisis and social climate should have affected your content and social media strategy. In fact, you're likely still re-assessing and adjusting your content development plans day-by-day. So you might be asking: Where should we focus our efforts next? And how can we make sure our adjustments will still serve your audience, even in the face of such a rapidly changing environment? Here are five simple steps you can take to crisis-proof your healthcare content and social media efforts to make sure your messages match current demands.
The COVID-19 has dramatically shaped consumer behaviors and as a result, brands must quickly adapt if they want to survive post pandemic. As businesses reopen, one thing remains clear: an omnichannel experience will remain key in preparing every brand to be successful during this time. An optimized omnichannel strategy will give brands the ability to adapt to consumers’ changing expectations by enabling a seamless customer care experience from search to post-purchase on all touchpoints.
The sudden challenges and changes brought on by the Coronavirus pandemic has many people wondering what’s next for healthcare and how the industry will survive. Non-COVID patient volumes have been decimated due to everyone given orders to stay away from hospitals. Lockdown orders brought treatment for non-urgent and elective procedure visits to a screeching halt. The need to drive patient volume to recoup lost revenues will be paramount for many organizations to survive. Now we’re ready to discuss how healthcare organizations can adapt to the new era of healthcare, along with maximizing patient acquisition and retention in the future.