6 Tools To Promote Brand Consistent Reputation Management for Franchises

Today, there are over 750,000 franchises in the US. The franchise model is one of the most successful business models with historically higher success rates over any independent small business. Much of that success has to do with brand consistency. Here are 6 tools to help promote brand consistent reputation management for franchises.

2019-08-14T11:33:17-07:00August 15th, 2019|Reputation Management|0 Comments

The History of Online Business Reviews

Since the introduction of online local business reviews in 1999, the impact reviews have had on businesses and consumers alike has grown over time. Today, 20 years later, reviews are the most powerful marketing tool a brand has. Let’s take a look at how reviews have changed throughout the years and why online reviews are so important to a brand’s longevity.

2019-06-19T14:23:50-07:00June 20th, 2019|Reputation Management|0 Comments

The Problem With Fake Reviews And How to Stop Them

One of the biggest reputation killers (or boosters) is fake reviews. As a company dedicated to fighting inauthentic reviews, review gating, and brands that aren’t CRFA compliant, we are always working to keep our clients safe from the damaging effects of fake reviews. Google, Amazon, and Yelp are all big players in consumer reviews but unfortunately, they are not able to catch every fake review. That’s why we always encourage businesses and consumers to stay vigilant in spotting fake reviews.

2019-04-23T18:26:16-07:00April 25th, 2019|Reputation Management|0 Comments

The Consumer Review Fairness Act: How to Manage Negative Reviews

Recently, we had one of our customers reach out to us asking about the Consumer Review Fairness Act (CRFA) and what they need to do to be compliant. We realized brands may not know about these guidelines, what they mean, and what the brand has to do to be compliant. The CRFA took effect almost two years ago, so we thought it would be a great time to refresh everyone on how this impacts your business.

2019-05-28T16:21:06-07:00March 19th, 2019|Reputation Management|0 Comments

9 Violations that Allow Businesses to Remove Negative Google Reviews

93% of consumers read customer reviews before making a decision about a local business. When it only takes 1-3 reviews for 40% of potential customers to form an online decision about a brand, it’s more important than ever that your reviews reflect your business positively and accurately. So what can a business do to make sure their local business listings are free from fake negative reviews?

2019-05-28T16:44:33-07:00January 24th, 2019|Reputation Management|2 Comments

How to Manage Your Online Reputation

As a brand, your reputation means more than anything. Today, a brand’s reputation can easily be torn down simply from a few bad reviews or social media comments. In order to manage your online reputation efficiently, you need to have a plan in place. Here’s our guide for enterprise brands and agencies on how to best manage your online reputation.

2018-12-29T00:39:43-07:00October 4th, 2018|Reputation Management|0 Comments

The Power of Healthcare Reviews

72% of patients use online reviews to find a new doctor. So what are you doing to protect the reputation of your doctors, clinics, private practices, hospitals, and the overall healthcare system? Consumer healthcare reviews are one of the most important factors that influence a new patient’s decision to work with a doctor or healthcare system. Here’s a look at how reviews affect the healthcare industry.

2019-03-12T18:27:32-07:00September 4th, 2018|Reputation Management|2 Comments