Crisis Planning: A Checklist for Healthcare Marketers to Adjust Your Scheduled Content

This health crisis and social climate should have affected your content and social media strategy. In fact, you're likely still re-assessing and adjusting your content development plans day-by-day. So you might be asking: Where should we focus our efforts next? And how can we make sure our adjustments will still serve your audience, even in the face of such a rapidly changing environment?  Here are five simple steps you can take to crisis-proof your healthcare content and social media efforts to make sure your messages match current demands.

2020-06-25T08:34:02-07:00June 25th, 2020|Reputation Management|0 Comments

Google My Business Still Facing Delays as Businesses Reopen

As businesses start to reopen, it’s important to understand that you may still experience limited Google My Business (GMB) functionality. When the outbreak of COVID-19 occurred, Google implemented changes that would impact businesses. With a limited staff, Google announced they would prioritize listings, updates, and support for critical businesses throughout the pandemic. All other non-critical businesses may experience delays in changes and updates to their business listings.

What Does a Seamless Omnichannel Experience Look Like in 2020?

The COVID-19 has dramatically shaped consumer behaviors and as a result, brands must quickly adapt if they want to survive post pandemic. As businesses reopen, one thing remains clear: an omnichannel experience will remain key in preparing every brand to be successful during this time. An optimized omnichannel strategy will give brands the ability to adapt to consumers’ changing expectations by enabling a seamless customer care experience from search to post-purchase on all touchpoints.

Improving Patient Volumes During and Post COVID-19

The sudden challenges and changes brought on by the Coronavirus pandemic has many people wondering what’s next for healthcare and how the industry will survive. Non-COVID patient volumes have been decimated due to everyone given orders to stay away from hospitals. Lockdown orders brought treatment for non-urgent and elective procedure visits to a screeching halt. The need to drive patient volume to recoup lost revenues will be paramount for many organizations to survive. Now we’re ready to discuss how healthcare organizations can adapt to the new era of healthcare, along with maximizing patient acquisition and retention in the future.

Advice for Healthcare Brand & Communications Teams Amid the Coronavirus Outbreak

As the COVID-19 crisis continues to impact millions of individuals everywhere, it also adds a complication dimension for healthcare brand and communications teams. Healthcare marketing teams need to adjust their current brand & communications strategy to be appropriate in light of the COVID-19 crisis. With COVID-19 on everyone’s mind, healthcare marketing teams need to acknowledge the current situation by using trust and empathy to spread the right message, while establishing their voice as a leader in the community. Here are five key points to help maintain your brand in alignment with this shifting focus.

2020-05-14T14:41:18-07:00April 30th, 2020|Reputation Management|0 Comments

3 Simple Solutions to Stay Ahead of GMB Business Delays

If you have tried to update your Google My Business (GMB) information over the past couple weeks and have experienced delays in seeing those changes get accepted... you're not alone. Millions of businesses have been affected by COVID-19, causing an influx in listing revisions leading to a delay in GMB approvals for non-critical businesses across the country. We know businesses are putting their reputation at risk while they wait, which is why we put together some (Google approved) ways you can keep customers informed in the midst of all these delays. 

2020-03-31T09:27:33-07:00March 31st, 2020|Reputation Management|0 Comments

6 Tips to Make Managing Your Local Business Through Quarantine Easier

Try as we might, no business can plan for the unexpected. As we do everything we can to protect our employees and customers from the COVID-19 pandemic, it is causing many businesses to change their day-to-day processes. Several businesses have had to close their doors, while others are implementing work from home policies for the first time. Here are our best tips to help manage your business through quarantine.

2020-03-26T16:32:16-07:00March 27th, 2020|Reputation Management|0 Comments

7 Tips for Writing about Sensitive Topics

The rapid outbreak of the coronavirus disease (COVID-19) has had a dire impact on nearly every corner of the globe. This unfortunate situation has forced companies throughout the world to confront many difficult questions about how to conduct business during a global crisis. Ignoring this glaring situation will only cast businesses in a dark light, potentially destroying their reputation. It’s essential for brands to take the right approach when communicating about COVID-19, or any sensitive matter that might impact their business.

2020-03-24T12:12:12-07:00March 19th, 2020|Reputation Management|0 Comments