Since the introduction of online local business reviews in 1999, the impact reviews have had on businesses and consumers alike has grown over time. Today, 20 years later, reviews are the most powerful marketing tool a brand has. Let’s take a look at how reviews have changed throughout the years and why online reviews are so important to a brand’s longevity.
For businesses that sell products, a few bad reviews might not keep customers from visiting that business, but for service-based businesses reviews are everything. Service businesses rely on the power of reviews to generate new customers. Here's why reputation management is a must for service businesses.
One of the biggest reputation killers (or boosters) is fake reviews. As a company dedicated to fighting inauthentic reviews, review gating, and brands that aren’t CRFA compliant, we are always working to keep our clients safe from the damaging effects of fake reviews. Google, Amazon, and Yelp are all big players in consumer reviews but unfortunately, they are not able to catch every fake review. That’s why we always encourage businesses and consumers to stay vigilant in spotting fake reviews.
Recently, we had one of our customers reach out to us asking about the Consumer Review Fairness Act (CRFA) and what they need to do to be compliant. We realized brands may not know about these guidelines, what they mean, and what the brand has to do to be compliant. The CRFA took effect almost two years ago, so we thought it would be a great time to refresh everyone on how this impacts your business.
93% of consumers read customer reviews before making a decision about a local business. When it only takes 1-3 reviews for 40% of potential customers to form an online decision about a brand, it’s more important than ever that your reviews reflect your business positively and accurately. So what can a business do to make sure their local business listings are free from fake negative reviews?
Chatmeter analyzes millions of reviews and comments by customers each year. We’ve seen our fair share of reviews including some really funny reviews. In fact, these reviews are so funny, they deserve their time in the spotlight. Here are the funniest reviews of 2018.
As a brand, your reputation means more than anything. Today, a brand’s reputation can easily be torn down simply from a few bad reviews or social media comments. In order to manage your online reputation efficiently, you need to have a plan in place. Here’s our guide for enterprise brands and agencies on how to best manage your online reputation.
Customer reviews. At Chatmeter, we’ve seen it all. From raving fans to angry customers, and everything in between. When it comes to reviews, you never really know what you’re going to get. Here’s a look at some of the most unique reviews we’ve come across; the good, the bad, and the ugly.
72% of patients use online reviews to find a new doctor. So what are you doing to protect the reputation of your doctors, clinics, private practices, hospitals, and the overall healthcare system? Consumer healthcare reviews are one of the most important factors that influence a new patient’s decision to work with a doctor or healthcare system. Here’s a look at how reviews affect the healthcare industry.
We need to talk about review gating. You may have seen a few reputation management companies encourage or promote their “reputation polishing” review tools lately. Look, we get it. An offer to increase your star ratings and lower the number of negative reviews sure sounds enticing. However, review gating is in direct violation of the guidelines for multiple review sites. When it comes to our customers, we promise to never steer you towards shady review soliciting practices.