Geo-Targeted Mobile Ad Revenues are expected to reach $18.2 Billion by 2019 which is up significantly from just $6.8 billion in 2015. Locational data is now an essential tool for businesses to convert shoppers from searching online to making purchases in store. It allows them to target local customers who are ready to buy, better understand the customer experience and stay competitive on their home turf.
Pokémon Go fever is at an all-time high, with users falling off cliffs and crashing cars in pursuit of being the very best. Mass amounts of citizens are taking to the streets with high hopes to catch the next Charizard and Pikachu in their communities, and there is a veritable gold mine waiting for businesses that are looking to cash in on this rapidly expanding user network. Every person walking around with their phone in their face is a potential customer for your business...so long as they don’t walk into oncoming traffic on their way to you! What does this mean for your business? Marketing opportunities, foot traffic, revenues, and money! See below on how to capitalize on this craze that’s taking the world by storm.
The Video Helps Local Businesses in Understanding The Importance Of Local Search Outrank.com, a major source of local search engine placement services for small businesses, has announced the launch of a new online video. The video has all the required information about how important local search marketing is for many small businesses. ProfitFuel, a parent company of Outrank.com started in 2002. The company has been named as one of the Fastest Growing Companies in the United States by INC Magazine. By designing an optimized website which will rank highly in search engines, the company helps its clients to generate more sales. Outrank.com with its vast search marketing experience utilizes proprietary optimization techniques to get front page ranking in local search results.
A new report on the Q4 2009 is reporting a 111% increase in average small business search spending. More and more businesses are turning online to find new customers and this report maybe demonstrating that many businesses are finding their stride online. Of course, search engine marketing may not be for every industry, but you can see in the chart below who the top spenders are.
Here are some other highlights from the report:
There are literally hundreds of SEO tools out there today, so we are often asked what tools are the best. Realistically, it depends on what you’re goals are and how much time and effort you’re willing to put in. Local Search Marketing and Local SEO can be very time consuming depending on the competitiveness of your industry and area. For local businesses, that targeting could also depend on your type of business. A dry cleaner may only want to target a neighborhood, while an auto dealership may be targeting a city or even a whole county. Since chatmeter is a tool for local businesses, we thought it would be best to share some of the tools we find most useful for local SEO and we’ve narrowed the list to some of the easiest to use tools as well. As you can see, this is grouped by functional goals as well. To be successful in local SEO, you often need to implement many of these to reach the most valuable real estate, that first page of the search results. These tools are separated into Listing Management and Website Optimization.