In today’s competitive market, the success of your local business relies heavily on the success of your local SEO strategy. Knowing the trends and data surrounding local search can help you to make better-informed decisions regarding your local search optimization strategy. Here are the 2018 Local SEO stats every marketer needs to know.
Google’s Consumer Insights has reported a 900%+ increase in “near me tonight/today” searches in the past two years. This incredible increase in “near me” searches shows just how important Local SEO is to the success of brick and mortar stores. Here’s a look at some of the most impressive Google search stats and how they affect a brand’s local SEO plan.
86% of buyers will pay more for a better brand experience. When it comes to retail, the customer experience has been pretty stagnant for years. But some major retailers are taking lessons from small businesses and improving customer experience by turning towards boutique local brick and mortar stores.
With the launch of our Local Brand Visibility (LBV) score last month, we’ve had many customers ask, “how can I improve my score?” Instead of keeping the ingredients to our secret sauce, for customers-only, we thought we’d put together a guide to help everyone looking to find local SEO success improve their LBV score.
58% of consumers are not brand loyal. That means you are constantly in competition for your customer’s dollar. In today’s competitive market, you’ve got to stand out in order to succeed. Here are our top 5 tips to help you stand out from your competitors.
The local search landscape is constantly evolving with the release of new features and changes in consumer behavior. Even Google regularly changes their search algorithm based on new ranking factors over time. In order to survive, businesses need to adapt to these changes and continue to provide accurate and relevant benchmarking in order to evaluate their Local SEO success.
Mobile “where to buy” searches have grown 85% since 2015, 1 in 2 smartphone owners used local search to decide where to eat in the last 4 weeks, and according to Google, every month, people visit 1.5 billion locations related to what they searched for on Google. The local search industry is booming, however, as it continues to grow so too does its complexity.
Did you know that 50% of customers who do a local search on their mobile phone visit a store within 24 hours? Optimizing for these types of searches, “local SEO”, ensures that your store is the one they are visiting. Since success in the local search results comes down to how your locations perform in their hyperlocal markets, it is important to have a solid local SEO strategy in place. However, if you’re marketing for big brands with hundreds or thousands of locations, it can be challenging to develop a strategy that ensures each one of your locations is being fully optimized.
From their first interactions online to making a purchase in-store to the reviews they post after the sale, today’s customers expect a brand to provide superb service at every touchpoint, but currently, 87% of consumers still think brands need to do a better job at creating a seamless shopping experience. The customer’s purchase journey has become even more elaborate and even a bit unpredictable. Customers are popping up all over the place: searching online, reading reviews, engaging on social media, and making purchases in-store.
Customers aren’t looking to buy happiness when purchasing software. Customers are looking for solutions that deliver results. That’s why at Chatmeter, from the very first conversation during Onboarding we’re focused on establishing what “success” looks like for each individual customer and building out a mutual plan to deliver on our promise to achieve those goals. In terms of software, there is much more than just a dashboard. Great software companies are built and managed by people. From the very start, Chatmeter has been committed to making satisfaction and our customers success a priority. That starts with a great team. From the top down, we are dedicated to making our customers successful.