The holiday season is approaching quickly and as much as we look forward to spending time with friends and family, we have to admit, preparing for the holidays can often be a little stressful. Preparing your brand for the holiday season is no different. There’s a lot you have to do to ensure your brand will survive the largest consumer spending season of the year. That’s why we’ve put together 7 Local SEO tips to help prepare your brand for the Holidays.
40% of marketers say proving the ROI of marketing activities is their biggest challenge. Fortunately, here at Chatmeter, we’ve solved the mystery of how to calculate the ROI on Local SEO for you. Here’s our step-by-step formula to find the ROI of Local SEO.
There is nothing we love more than hearing our customers are expanding and acquiring new business locations. Often, this is through acquisition. For a brand, acquiring a competitor’s business can be a very exciting time but it also requires a lot of rebranding strategies, particularly when it comes to local SEO. Here is our list of Local SEO do's and don'ts when acquiring new business locations.
If you’re in marketing then you know that content is king. Oftentimes multi-location brands forget that unique local content is just as important as national content. In order to help you create relevant local content, we’ve gathered 7 examples of local content that any brand can recreate.
In this Age of the Customer, customers know what they want, but they don’t really care where they get it. Businesses need to ensure their information online is visible in local search results for the non-brand loyal customer. The goal is to be visible. To help businesses navigate these new and possibly uncomfortable waters, we’ve laid out 4 things marketers can do for Local SEO they probably didn’t know about.
Many businesses don't rank as high as they could because they unknowingly commit the most common local SEO mistakes. Learn how to avoid these SEO pitfalls
When it comes to SEO, both organic and local SEO are equally important for any business looking to drive more in-store traffic. Both organic and local SEO play their parts in getting your brand visible online so let’s take a look at how exactly they do this.
As we roll into the last month of the year, we have some new insight into Google’s local ranking factors. In a yearly survey by Darren Shaw of Whitespark, he rounded up the 8 most important local ranking factors and broke it down by importance. The results of this survey create a benchmark for how the industry recommends brands optimize for local search. Here’s a look at how the Local Ranking Factors have changed and how it affects your local SEO strategy for 2019.
Each year, around Thanksgiving and Giving Tuesday, there is a huge spike (+300%) in search queries for keywords around making donations. This trend is consistent every year, showing there is a large number of people looking to make donations during the season of giving. More recently, as mobile has grown to become the #1 device for search, we can see an increase in people using mobile to make on-the-go searches for donation centers. This brings into question, are donation centers optimizing their brand for local search in order to be found during the biggest days of giving?
One of the biggest differences between Search Engine Optimization (SEO) and Voice Engine Optimization (VEO) can be found in the types of keywords used. A strong keyword strategy is essential for any brand that wants to be found online. As we shift towards a voice-first world, brands need to make sure their keywords are evolving as well.