Businesses must continuously optimize their local SEO strategy if they want to be found online. When consumers are searching for businesses, they rarely click past the first page of search results. An optimized local SEO strategy will give your brand the ability to land on page-1 of the SERP and bring more customers to your business. Here are some simple local SEO tactics your business can use to improve search rankings and outrank competitors.

With annual estimated spending of $143 billion, Gen Z’s buying power is limitless. Retailers should know how Gen Z makes purchasing decisions and why it’s necessary to adapt to this newer generation of shoppers. Here are the most essential strategies that retailers in 2020 must utilize in order to win over Gen Z customers.

In the past two years, we’ve seen a lot of changes in Local SEO, from algorithm updates to increased personalization, new listing features, and much more. It’s clear that a brand’s local SEO strategy needs to evolve with the industry. In an effort to help brands earn higher rankings in 2020, here are some of our best tips for increasing your business’s local search rankings.

The holiday season is approaching quickly and as much as we look forward to spending time with friends and family, we have to admit, preparing for the holidays can often be a little stressful. Preparing your brand for the holiday season is no different. There’s a lot you have to do to ensure your brand will survive the largest consumer spending season of the year. That’s why we’ve put together 7 Local SEO tips to help prepare your brand for the Holidays.

40% of marketers say proving the ROI of marketing activities is their biggest challenge. Fortunately, here at Chatmeter, we’ve solved the mystery of how to calculate the ROI on Local SEO for you. Here’s our step-by-step formula to find the ROI of Local SEO.

There is nothing we love more than hearing our customers are expanding and acquiring new business locations. Often, this is through acquisition. For a brand, acquiring a competitor’s business can be a very exciting time but it also requires a lot of rebranding strategies, particularly when it comes to local SEO. Here is our list of Local SEO do's and don'ts when acquiring new business locations.

If you’re in marketing then you know that content is king. Oftentimes multi-location brands forget that unique local content is just as important as national content. In order to help you create relevant local content, we’ve gathered 7 examples of local content that any brand can recreate.

In this Age of the Customer, customers know what they want, but they don’t really care where they get it. Businesses need to ensure their information online is visible in local search results for the non-brand loyal customer. The goal is to be visible. To help businesses navigate these new and possibly uncomfortable waters, we’ve laid out 4 things marketers can do for Local SEO they probably didn’t know about.

Many businesses don't rank as high as they could because they unknowingly commit the most common local SEO mistakes. Learn how to avoid these SEO pitfalls

When it comes to SEO, both organic and local SEO are equally important for any business looking to drive more in-store traffic. Both organic and local SEO play their parts in getting your brand visible online so let’s take a look at how exactly they do this.