Local SEO in 2020: Google, The “New Homepage”

If there’s anything SEO and Marketing professionals have learned from the pandemic, it’s that Google truly is the “new homepage”. With the rise of zero-click searches, many consumers don’t go beyond the Google search engine results pages (SERP) to find out local business information. This is why in a time when much is unknown, it’s vital that brands take control of their online presence before consumers even reach their website. 

2020-07-15T08:32:18-07:00July 15th, 2020|Local SEO|1 Comment

Why Local SEO is the Secret to Driving In-Store Traffic when Re-Opening

As businesses look to an entirely new set of strategies to guide them through re-opening, one thing remains clear: local SEO will be the key driving force behind maximizing in-store traffic in this time. The consequences from the pandemic have created new behaviors among consumers, with an astounding 50% increase in internet traffic as people continue to spend more time online. This increase in time spent online led to an additional spike in online purchases, highlighting that consumers still had strong buyer intent prior to reopening.

2020-08-04T09:12:56-07:00June 16th, 2020|Local SEO|0 Comments

Navigating the Future of Healthcare Marketing with Local SEO

Healthcare marketing teams are still scrambling to shift and redefine their marketing strategies. ‘Marketing as usual’ is no longer an option as everything from strategy to messaging and timing of tactical execution needs to change to work within a new normal. Maximizing patient acquisition has to be different as well, since we’ve been telling people to stay away from medical facilities for several weeks. Now we must ACTIVATE patients and show them it is safe to come back. Mindful messaging around availability of services, safety precautions and virtual care options, along with an optimized local and voice search strategy, will make a big difference in your ability to increase patient volumes in a post-COVID world.

2020-08-03T15:28:17-07:00June 4th, 2020|Local SEO|1 Comment

Local SEO: Simple Ways to Dominate Local Search

Businesses must continuously optimize their local SEO strategy if they want to be found online. When consumers are searching for businesses, they rarely click past the first page of search results. An optimized local SEO strategy will give your brand the ability to land on page-1 of the SERP and bring more customers to your business. Here are some simple local SEO tactics your business can use to improve search rankings and outrank competitors.

2020-03-10T09:03:19-07:00March 10th, 2020|Local SEO|2 Comments

5 Tips To Improve Your Local Search Rankings In 2020

In the past two years, we’ve seen a lot of changes in Local SEO, from algorithm updates to increased personalization, new listing features, and much more. It’s clear that a brand’s local SEO strategy needs to evolve with the industry. In an effort to help brands earn higher rankings in 2020, here are some of our best tips for increasing your business’s local search rankings.

2020-01-22T11:32:11-08:00January 22nd, 2020|Local SEO|0 Comments

7 Local SEO Tips To Prepare Your Brand For The Holidays

The holiday season is approaching quickly and as much as we look forward to spending time with friends and family, we have to admit, preparing for the holidays can often be a little stressful. Preparing your brand for the holiday season is no different. There’s a lot you have to do to ensure your brand will survive the largest consumer spending season of the year. That’s why we’ve put together 7 Local SEO tips to help prepare your brand for the Holidays.

2019-12-13T11:39:04-08:00October 17th, 2019|Local SEO|0 Comments
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