Whether it’s on Google Maps, Facebook Places or Yelp, over 40% of consumers use the internet to find local businesses every week. Local search has become a prominent aspect of customers' lives. No matter what they are looking for, when they need a business with a physical location, their search and discovery process lives online.
If there’s anything SEO and Marketing professionals have learned from the pandemic, it’s that Google truly is the “new homepage”. With the rise of zero-click searches, many consumers don’t go beyond the Google search engine results pages (SERP) to find out local business information. This is why in a time when much is unknown, it’s vital that brands take control of their online presence before consumers even reach their website.
As businesses look to an entirely new set of strategies to guide them through re-opening, one thing remains clear: local SEO will be the key driving force behind maximizing in-store traffic in this time. The consequences from the pandemic have created new behaviors among consumers, with an astounding 50% increase in internet traffic as people continue to spend more time online. This increase in time spent online led to an additional spike in online purchases, highlighting that consumers still had strong buyer intent prior to reopening.
Healthcare marketing teams are still scrambling to shift and redefine their marketing strategies. ‘Marketing as usual’ is no longer an option as everything from strategy to messaging and timing of tactical execution needs to change to work within a new normal. Maximizing patient acquisition has to be different as well, since we’ve been telling people to stay away from medical facilities for several weeks. Now we must ACTIVATE patients and show them it is safe to come back. Mindful messaging around availability of services, safety precautions and virtual care options, along with an optimized local and voice search strategy, will make a big difference in your ability to increase patient volumes in a post-COVID world.
In today’s competitive market, the success of your local business relies heavily on the success of your local SEO strategy. Knowing the trends and data surrounding local search can help you to make better-informed decisions regarding your local search optimization strategy. Here are the best 2020 Local SEO stats every marketer needs to know.
Businesses must continuously optimize their local SEO strategy if they want to be found online. When consumers are searching for businesses, they rarely click past the first page of search results. An optimized local SEO strategy will give your brand the ability to land on page-1 of the SERP and bring more customers to your business. Here are some simple local SEO tactics your business can use to improve search rankings and outrank competitors.
With annual estimated spending of $143 billion, Gen Z’s buying power is limitless. Retailers should know how Gen Z makes purchasing decisions and why it’s necessary to adapt to this newer generation of shoppers. Here are the most essential strategies that retailers in 2020 must utilize in order to win over Gen Z customers.
In the past two years, we’ve seen a lot of changes in Local SEO, from algorithm updates to increased personalization, new listing features, and much more. It’s clear that a brand’s local SEO strategy needs to evolve with the industry. In an effort to help brands earn higher rankings in 2020, here are some of our best tips for increasing your business’s local search rankings.
The holiday season is approaching quickly and as much as we look forward to spending time with friends and family, we have to admit, preparing for the holidays can often be a little stressful. Preparing your brand for the holiday season is no different. There’s a lot you have to do to ensure your brand will survive the largest consumer spending season of the year. That’s why we’ve put together 7 Local SEO tips to help prepare your brand for the Holidays.
40% of marketers say proving the ROI of marketing activities is their biggest challenge. Fortunately, here at Chatmeter, we’ve solved the mystery of how to calculate the ROI on Local SEO for you. Here’s our step-by-step formula to find the ROI of Local SEO.