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Health Check: How To Analyze your Local SEO Success in 2018

Posted by Brandon Martinez on Jan, 2018

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Whether it’s on Google Maps, Facebook Places or Yelp, over 40% of consumers use the internet to find local businesses every week. Local search has become a prominent aspect of customers' lives. No matter what they are looking for, when they need a business with a physical location, their search and discovery process lives online.

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Topics: Local SEO

6 Reasons to Focus on Local SEO in 2018

Posted by Brandon Martinez on Jan, 2018

In 2017, over 40% of consumers used local search to find nearby businesses at least once a week and 12% used it daily. While customers have begun to view local search as the go-to tool for discovering local businesses, many of the businesses themselves have yet to place the emphasis on local that is necessary for turning it into a profitable, traffic driving system.  

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Topics: Local SEO

Preparing for Google's Mobile-First Mindset and Local SEO Success

Posted by Brandon Martinez on Dec, 2017

When it comes to staying on pace with the latest in online trends, brick-and-mortar businesses seem to be one step behind search engines and even further behind the consumers they serve. Over 77% of Americans own smartphones, nearly 60% of all their searches are initiated on mobile devices, and Google has finally made the transition from Mobile-Friendly to Mobile-First! Yet 29% of small businesses don’t even have websites and even fewer have websites that are truly optimized for mobile devices.

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Topics: Local SEO

Use Local SEO to Compete with Amazon this Holiday shopping Season

Posted by Brandon Martinez on Nov, 2017

Throughout most of the year, brick-and-mortar retailers reign supreme, capturing about 90% of total sales made in the United States. However, as the holidays roll around, all bets are off. Online super giant, Amazon, continues to grow its authority in the market with Prime memberships now topping over 90 million and consumer surveys predict that shoppers are expected to attribute 51% of their holiday spending to online retailers - which would make it the first time ever to surpass in-store spending.

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Topics: Local SEO

How to Build Brand Loyalty with a Local SEO Strategy

Posted by Brandon Martinez on Oct, 2017

Is brand loyalty becoming a thing of the past? Over 40% of Americans will stop shopping with a brand after just two bad experiences. What's even more interesting? 25-50% of a brands highest spending customers also shop with its competitors. 

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Topics: Local SEO

Fortune 500 Marketers Weigh in on Local SEO and More Top Tech Solutions for Retailers

Posted by Brandon Martinez on Oct, 2017

Technology has long been the catalyst for business growth and development. POS systems help automate sales processes, CRM software facilitates customer retention and drives monetization, and the latest, beacons, now enable retailers to provide hyper-targeted, proximity-based experiences for their customers.

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Topics: Local SEO

Local SEO Helps Businesses Capitalize on Google's New Quick Links

Posted by Brandon Martinez on Sep, 2017

Products and services exist to solve a problem, enhance the consumer's life and make tasks easier. This concept is why between 80 and 85% of consumers are using search to find local products and services - local search applications (Google Maps) have been designed to make our lives easier.

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Topics: Google, Local SEO

The Beginners Guide to Local SEO

Posted by Grant Brissey on Sep, 2017

A Few Local SEO Best Practices Go a Long Way

Search engines like Google and Bing don’t disclose the algorithms that dictate search ranking because they don’t want people to game them. As such, SEO—and by extension local SEO—is not an exact science. But if we take action on mutually recognized ranking factors and signals, we can measurably improve our search ranking over time. Here we’ll discuss a few of the best practices you should employ to that end.

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Topics: Local SEO

Learn Why No Brand is Too Big for Local SEO

Posted by Brandon Martinez on Aug, 2017

Millions of customers are now using local search every day to find and research the best local businesses in their area. For as long as local search has been used to connect businesses with customers, companies have been deploying local SEO strategies to help them market their business online and get discovered by more of their local customers.

Many small to medium sized businesses have reaped the benefits of these strategies as they have helped them to compete with some of the largest chains in the world by improving their online visibility and generating more in-store customers from online searches.

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Topics: Local SEO

Snapchat’s New Update Creates Huge Possibilities for Local SEO

Posted by Collin Holmes on Aug, 2017

SAN DIEGO, CA - August 15, 2017 - As seen on MarTech Series

In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies.

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Topics: Local SEO, Social Media

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