Developing a Voice Engine Optimization Strategy

Posted By Alex Ross

 

“Hey Google, what is Voice Engine Optimization?”

 

Is your business prepared for the voice search revolution? In 2017, nearly 25 million smart speakers, such as Google Home or Alexa, were sold. Whether it’s a speaker or a smartphone, voice search usage is increasing rapidly. ComScore has predicted that 50% of all searches will be conducted via voice by 2020. Luckily for you, this means there’s still time to get ahead of the curve when it comes to Voice Engine Optimization (VEO).

How to Navigate The Local Search Ecosystem and Defend Against Dirty Data

Posted By Brandon Martinez

 

Mobile “where to buy” searches have grown 85% since 2015, 1 in 2 smartphone owners used local search to decide where to eat in the last 4 weeks, and according to Google, every month, people visit 1.5 billion locations related to what they searched for on Google. The local search industry is booming, however, as it continues to grow so too does its complexity.

How Businesses Can Leverage Local Search Data to Improve Marketing Strategies

Posted By Tagg Hurtubise

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Geo-Targeted Mobile Ad Revenues are expected to reach $18.2 Billion by 2019 which is up significantly from just $6.8 billion in 2015. Locational data is now an essential tool for businesses to convert shoppers from searching online to making purchases in store. It allows them to target local customers who are ready to buy, better understand the customer experience and stay competitive on their home turf.