Is your business addressing your customers’ most frequently asked questions? Answering FAQs help to create the seamless customer experience that today’s buyers expect. By proactively asking and answering your customers’ most frequently asked questions, you’ll not only be able to bring in more qualified buyers but it can also help optimize your content for web, local, and even voice search. From your website to Google Q&A here’s our guide to making the most out of your FAQ strategy.
The concept of using landing pages and store locators is hardly new. Businesses have been using store locators and pages inside a national website strategy for more than a decade. So why are we stressing that every company should reinvest in local pages and reevaluate their local on-page content?