When it comes to keeping online listings up-to-date most local SEO experts refer to the acronym NAP which stands for Name, Address, and Phone Number. However, it’s becoming more and more apparent that a complete and accurate listing needs more than just NAP presence. We’d like to introduce you to the acronym NAPWCHD.
Is your business ready for one of the biggest days in retail? You may have spent weeks preparing employees to work overnight, but don’t forget to inform your customers that you’ll be open during these Black Friday hours. Here’s why you need to set special hours for the holidays.
We're here to debunk common misconceptions about Yelp because the truth is, Yelp is a great resource for businesses. With over 100 million users visiting Yelp every month, it’s an impressive tool to help you drive in-store traffic to your locations. Learning how to leverage Yelp effectively can have a powerful impact on your business, which is why it’s important for us to set the record straight.
If you’re one of 80 million Facebook Business page users, we’ve got some big news. Facebook has just announced massive changes coming to your Facebook Business Pages. Some of these changes have already taken effect, so let’s get right down to business.
Managing your listings is fairly simple and we have a ton of information in our knowledge center on how to do that. But there's more information than what we can fit into just one chapter. Here are 5 things that might surprise about local business listings.
Independence day is less than a week away and if you’re like most of us, you’re looking forward to fireworks, spending time with friends and family, and delicious BBQ. The last thing on your mind is notifying your customers of your updated hours for the holiday. Failing to update your hours for the holidays can result in the loss of customers. 73% of consumers say they lose trust in a company if their listing information is incorrect. A holiday is no exception for listing inaccurate hours.
Unless you’ve been living under a rock for the past month, you’ve probably heard about the IHOP to IHOb name change debacle. After getting over the initial shock and losing the office poll on what the “b” stands for (Burgers… really?) we started thinking about how changing your business name would impact your local SEO and digital presence as a whole.
It is estimated that nearly $10.3 billion worth of sales are lost every year because of confusing, inaccurate, or missing local listing information. Customers searching online for local businesses rely on local search sites like Google, Yelp and Facebook for the accuracy and simplicity they bring to the search process. However, when customers run into problems like duplicate listings, incorrect phone numbers and missing addresses it complicates the entire process.
It’s estimated that $10.3 billion worth of sales are lost every year because of wrong, missing, or incomplete local listing information. Local listings management is the foundation that ensures a business’s local data is accurate and complete wherever customers search online.
A record amount of brick and mortar stores are predicted to close in 2017. Retailers across the United States have announced plans to shutter more than 6,700 stores this year. That would top the previous all-time high of 6,163 store closings that occurred in 2008. There are a lot of I’s to be dotted and T’s to be crossed in the event of a store closure and sometimes things can get overlooked. But while you move on to more profitable endeavours, there is one item that needs to be crossed off your to-do list. You must address the store closing on your local listings; should you forget, what was once a store closure will now continue to loom over your brand like a black cloud.