Duplicate Suppression vs Duplicate Reduction: What’s Best for Local SEO?

Posted By Rachel Larsen

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It is estimated that nearly $10.3 billion worth of sales are lost every year because of confusing, inaccurate, or missing local listing information. Customers searching online for local businesses rely on local search sites like Google, Yelp and Facebook for the accuracy and simplicity they bring to the search process. However, when customers run into problems like duplicate listings, incorrect phone numbers and missing addresses it complicates the entire process.

 

When customers encounter these types of issues it diminishes their trust in the businesses to the point that they look for a new business or even abandon their search all together.

Closing a Store? Don’t Forget Your Local Listings

Posted By Rachel Larsen

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A record amount of brick and mortar stores are predicted to close in 2017. Retailers across the United States have announced plans to shutter more than 6,700 stores this year. That would top the previous all-time high of 6,163 store closings that occurred in 2008.   

There are a lot of I’s to be dotted and T’s to be crossed in the event of a store closure and sometimes things can get overlooked. But while you move on to more profitable endeavours, there is one item that needs to be crossed off your to-do list. You must address the store closing on your local listings; should you forget, what was once a store closure will now continue to loom over your brand like a black cloud.

4 Tips to Optimize Local Listings and Drive In-Store Traffic

Posted By Brandon Martinez

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58% of people say they use their smartphone DAILY to find and search for local businesses, while another 71% say they use local search to find and confirm the location of a business before they visit it for the first time. With customers so often relying on local search and business listings to get them where they need to go, it’s critical that your information is accurate and consistent across the web.