Healthcare technology, health consumer needs, and expectations evolve rapidly, and the quality of your online presence has the ability to directly impact the well-being of individual patients. Add a pandemic to the mix, and it’s easy to see how the information published by a healthcare organization, has the ability to directly affect the health of an entire community.
Around the world, healthcare organizations have shouldered the brunt of the COVID-19 virus. Marketing teams at hospitals and other healthcare organizations are scrambling to understand the impact. Other than constant crisis communication on the website, “what else should we be thinking about?”
It’s imperative for your brand to inform customers of your operating business hours during this uncertain time. It's more important than ever that you're providing customers with accurate business information before they leave their homes. We’ve included simple steps to easily update your special hours on Google, Facebook, and Yelp.
Nowadays, listing your business in just one or two places doesn’t cut it. “Near me” searches have increased more than 500% in the past few years. The more top quality directories your business is listed on, the more backlinks and exposure you’ll receive. Below is a list of business directory listings to maximize your online visibility, and improve your local rankings.
Today, 89% of people search for a local business on their phone at least once a week. 76% of those people will visit that business within 24 hours. Because so much offline traffic is coming from people conducting online searches, your listing accuracy and presence are vital to the success of your business. Here is everything a brand needs to include in their online business listings.
Last week, we put on a webinar giving you insight into how brands can build consumer engagement through Google My Business (GMB). We had so much interest during the webinar we thought we would go further in-depth as to what businesses can do to protect their brand consistency all while building engagement through Google My Business.
The number of features being added to GMB profiles is turning into a CMO’s nightmare. Why? Many of these features are threatening brand consistency by encouraging user-generated content. The last thing any marketer wants is the spread of inaccurate information about their brand, unfortunately, some of these GMB features are posing a threat that many brand’s don’t know how to protect against. Here’s a look at why brand’s need to have a strategy in place for safeguarding the integrity of their GMB listings.
Brick and mortar stores are not dead. In fact, we’re hearing from a few of our partners their in-store foot traffic is doing so well that they’re looking to expand. If you’re one of the many brands looking to add additional locations this year, there are a few ways you can build up your local SEO presence before your storefronts even open.
Healthcare providers have a duty to provide patients with immediate information about their hospitals, doctors, pharmacies, and any other services under their corporation. 21% of people use online search to find a hospital or doctor while 80% of Americans use search to research a wide variety of healthcare information according to the Pew Internet & American Life Project. In an online-first world, it’s more important than ever for healthcare providers to maintain and optimize their local business listings.
Here at Chatmeter, we’ve helped to create millions of local business listings which is why we’ve put together a checklist to help any brand looking to claim and optimize their GMB listing. Whether you have one business location or hundreds, it’s important to know how GMB listings are created.