As the world returns to some level of normalcy and as vaccines become more accessible, consumer confidence will follow suit. That means people will be making more visits to their favorite local businesses soon. Although some individuals may assume we’re back to business as usual, that certainly isn’t the case for everyone.
Every day consumers rely on listings such as Google My Business and Yelp to help guide their purchasing decisions. And since over half of all Google searches are local, it’s extremely important for multi-location businesses to keep their local listings optimized and up-to-date. In this blog, we cover how a business can create a purposeful multi-location listing strategy to boost online visibility and reach customers.
How accessible is your financial institution to your customers? In the past two years, Google has seen a 900% increase in “near me tonight/today” searches. This rise in “near me” searches shows just how important it is for financial institutions to have accurate and high ranking business listings.
Google Posts is one of the most important features multi-location businesses can use in their local SEO strategy. This blog will show you how Google Posts will help drive purchase-ready consumers to your business and convert customers.
If you're wondering why your rankings are as high as you want them to be, it could be due to not having the correct categories on Google My Business. Read this guide to learn more about why GMB categories affect how your business shows up in local searches and how to select the right categories.
Businesses with more than 100 images get 960% more search views than the average business. Every brand should strive to invest in their Google My Business (GMB) with high-quality images to capture purchase-ready consumers. Read this blog to get the full guide on optimizing GMB photos.
76% of people who conduct a local mobile search visit a business within 24 hours. Local business listings are a vital source of information that connects consumers to your business. The last thing you want is for a consumer to find inaccurate information about your business online. If you want to be found online by purchase-ready consumers, it’s imperative that your business listings are accurate, up-to-date, and optimized with the latest business information.
If you want to optimize your brand’s online reputation and make the most out of your Google My Business (GMB) listing, it’s important to take advantage of Google’s attributes. Google My Business attributes help your business advertise specific services, features, and other offerings to help your listing show up in local searches.
As businesses start to reopen, it’s important to understand that you may still experience limited Google My Business (GMB) functionality. When the outbreak of COVID-19 occurred, Google implemented changes that would impact businesses. With a limited staff, Google announced they would prioritize listings, updates, and support for critical businesses throughout the pandemic. All other non-critical businesses may experience delays in changes and updates to their business listings.
Healthcare technology, health consumer needs, and expectations evolve rapidly, and the quality of your online presence has the ability to directly impact the well-being of individual patients. Add a pandemic to the mix, and it’s easy to see how the information published by a healthcare organization, has the ability to directly affect the health of an entire community.
