In our latest edition of our Local Brand Report, Chatmeter takes a look at how the largest retail brands are performing during one of the largest shopping events of the year, Black Friday. Retailers must be sure they’re providing the best online and offline consumer experience at brick-and-mortar retail stores during Black Friday and throughout the rest of the year. In this report, we placed 20 of America’s largest retailers in a head-to-head battle with one of their biggest competitors to see who won the race to provide the best customer experience.
In 2019 we saw a transformation of how people searched for local businesses, from the rise in voice search adoption to increased expectations for local convenience. Below are the most essential insights behind Think with Google’s 2019 Research Review, that brands can leverage for their 2020 Local SEO strategy.
2019, has been a big year for local search. In the past year, both the local search market and Chatmeter have transformed a lot. To address the changing local search landscape, Chatmeter added 5 new or updated products and hundreds of feature enhancements to the dashboard. Here’s a look at some of the biggest changes throughout 2019.
Here at Chatmeter, we’ve seen a lot of trends come and go but I have to admit, we’re pretty excited about all the new trends taking off in 2020. We’ve rounded up a list of the biggest marketing trends for the next year and even included some helpful resources to help get you started. This list covers trends in voice and visual search, influencer marketing, AI & Text Analytics, Customer Experience, Content Control, and even the tools and platforms we’re all using to accomplish all of these things.
Starting today, October 25th, 2019, Google will begin rolling out a new update to its core search algorithm, referred to as the BERT update. This new Natural Language Processing (NLP) technology will be one of the biggest changes to rankings in the past 5 years. Here’s a look at how BERT works and what it means for your business.
Recently, Google announced they will no longer display review rich snippets in search results for Local Businesses and Organizations. In this latest Google update, Google will start ignoring schema markup for reviews on the websites of local businesses and organizations. Here’s a look at what that means and how it will affect your business.
As leaders in local search, Chatmeter has become known for our industry reports where we look at how some of the biggest brick-and-mortar enterprise brands in the US perform online. In our commitment to educating various industries about local brand management and helping them to improve the customer experience and ultimately scale their business, Chatmeter is now analyzing the financial services industry.
Amazon Prime Day has ignited an annual retail sale often referred to as “Black Friday in July”. This two day event by the eCommerce giant has become so popular that it’s sparked brick-n-mortar competitors to take advantage of the event through sales of their own. In a time when many believe traditional retail is dead, the following brands are showing why brick-n-mortar stores have advantages eCommerce brands can’t.
In case you haven’t heard, Amazon Prime Day starts July 15th. With deals lasting up to 36hrs, Prime Day has become almost as popular as Black Friday. Unfortunately, many brick-n-mortar stores believe that this event will deter shoppers from making purchases in-store. However, this isn’t exactly true.
The Wall Street Journal posted an article exposing an estimated 11 million fake business listings on Google Maps. That same day, Google released both a response to the article and updates to Google My Business (GMB). For the real businesses that are dealing with fake listings on Google Maps, these updates may not prevent fake listings but they do appear to help Google and consumers alike differentiate the real from the fake listings.