Chatmeter's industry-exclusive multi-family report uncovers which multi-family brands are redefining their customer experience through local brand visibility and online reputation. The report also reveals several key findings of the multi-family industry's online and offline experience in 2020, in addition to the pandemic impact on the multi-family industry.
Google and Yelp have recently announced new updates. This edition of Chatmeter's blog covers news around Yelp's addition of user-submitted feedback on business profiles, Google's passage ranking update, Google's addition of Messaging to desktop browsers, and Google's new "Years in Business" label. Businesses can learn about what each of these updates mean and how it impacts their business.
This year’s holiday shopping experience is different from any year before. The economic climate and COVID-19 have created the perfect storm for retailers. These limitations have altered the traditional in-store shopping experience.
Having an optimized online presence with local SEO will continue to rise in importance for brands looking to get ahead and achieve post-pandemic success. Throughout this entire year, Chatmeter has remained vigilant in uncovering local search trends for 2021 and the future. Keep reading to find out our top local search predictions for the next year and beyond.
Google Maps ‘Live Busyness’ Feature and Other Need-To-Know Updates From Google’s Search On 2020 Event
Last week, while Chatmeter hosted its own virtual event, Pulse 2020, Google announced some major updates during its Search On 2020 event on October 15th. Here is a look at the updates and new features coming to Google that will make the biggest impact for local businesses.
PULSE 2020 provided a special opportunity for the Chatmeter team, industry leaders, and our partners to come together for four days of innovative insights and discussion. Through a series of 19 sessions, including roundtable discussions, keynote sessions, and product demos; our attendees were able to take away and implement strategic lessons from the event.
The latest iOS 14 beta 6 from Apple Maps signals that the third-party data sources currently used to power Apple Maps, may be replaced with Apple Maps's own native reviews and image system. In the past, Apple has relied on third-party integrations like Foursquare, Yelp, and TripAdvisor as a source for reviews and photos for its users.
Google’s latest Google My Business (GMB) update comes as a win for businesses using local listing management tools to keep their business hours up-to-date. A couple of weeks ago, Google started displaying notices on GMB profiles notifying searchers of the last time the business hours were updated. Now it looks like these notifications are here to stay.
As the situation surrounding COVID-19 continues to unfold, consumers’ responses to the pandemic are also continuously changing. Consumers throughout the world are responding with different actions, lifestyles, and search behaviors. Understanding these underlying insights from trending consumer search behaviors will help brands adapt their strategy for success during reopening and the future.
The COVID-19 has dramatically shaped consumer behaviors and as a result, brands must quickly adapt if they want to survive post pandemic. As businesses reopen, one thing remains clear: an omnichannel experience will remain key in preparing every brand to be successful during this time. An optimized omnichannel strategy will give brands the ability to adapt to consumers’ changing expectations by enabling a seamless customer care experience from search to post-purchase on all touchpoints.