Having an optimized online presence with local SEO will continue to rise in importance for brands looking to get ahead and achieve post-pandemic success. Throughout this entire year, Chatmeter has remained vigilant in uncovering local search trends for 2021 and the future. Keep reading to find out our top local search predictions for the next year and beyond.
Google Maps ‘Live Busyness’ Feature and Other Need-To-Know Updates From Google’s Search On 2020 Event
Last week, while Chatmeter hosted its own virtual event, Pulse 2020, Google announced some major updates during its Search On 2020 event on October 15th. Here is a look at the updates and new features coming to Google that will make the biggest impact for local businesses.
PULSE 2020 provided a special opportunity for the Chatmeter team, industry leaders, and our partners to come together for four days of innovative insights and discussion. Through a series of 19 sessions, including roundtable discussions, keynote sessions, and product demos; our attendees were able to take away and implement strategic lessons from the event.
The latest iOS 14 beta 6 from Apple Maps signals that the third-party data sources currently used to power Apple Maps, may be replaced with Apple Maps's own native reviews and image system. In the past, Apple has relied on third-party integrations like Foursquare, Yelp, and TripAdvisor as a source for reviews and photos for its users.
Google’s latest Google My Business (GMB) update comes as a win for businesses using local listing management tools to keep their business hours up-to-date. A couple of weeks ago, Google started displaying notices on GMB profiles notifying searchers of the last time the business hours were updated. Now it looks like these notifications are here to stay.
As the situation surrounding COVID-19 continues to unfold, consumers’ responses to the pandemic are also continuously changing. Consumers throughout the world are responding with different actions, lifestyles, and search behaviors. Understanding these underlying insights from trending consumer search behaviors will help brands adapt their strategy for success during reopening and the future.
The COVID-19 has dramatically shaped consumer behaviors and as a result, brands must quickly adapt if they want to survive post pandemic. As businesses reopen, one thing remains clear: an omnichannel experience will remain key in preparing every brand to be successful during this time. An optimized omnichannel strategy will give brands the ability to adapt to consumers’ changing expectations by enabling a seamless customer care experience from search to post-purchase on all touchpoints.
The sudden challenges and changes brought on by the Coronavirus pandemic has many people wondering what’s next for healthcare and how the industry will survive. Non-COVID patient volumes have been decimated due to everyone given orders to stay away from hospitals. Lockdown orders brought treatment for non-urgent and elective procedure visits to a screeching halt. The need to drive patient volume to recoup lost revenues will be paramount for many organizations to survive. Now we’re ready to discuss how healthcare organizations can adapt to the new era of healthcare, along with maximizing patient acquisition and retention in the future.
Depending on where you are in the country, the coronavirus pandemic is impacting everyone differently. If your brand is on the way to reopening your storefront business, it’s important to take the right steps before you open your doors. First and foremost, businesses must follow all CDC guidelines to ensure a safe environment for employees and customers. Once you’ve taken these extra measures and are ready to open, it’s important for brands to think about how to recoup for lost revenue and business during this time. An optimized local SEO and reputation management strategy can give consumers the confidence to visit your business.
One of the best tools that come with a Google My Business (GMB) listing is Insights. GMB Insights give you a behind the scenes look at how your customers interact with your GMB listings. There is a vast amount of data to be found within Insights, here’s a look at what the data means, how you can use it, and the limitations that come with GMB Insights.