Google recently began rolling out “Short Names” for Google My Business (GMB) profiles. Here is everything you need to know about the new GMB Short Names and how to get your own.

One of the best features about GMB is that it relies on consumer-generated content like reviews and photos to bring in more customers to your business. Unfortunately, this means businesses can’t always control the content being added to their GMB listings. Here’s what you can do to take back control of your GMB photos.

On March 12th, 2019, Google officially released it’s latest algorithm update called “March 2019 Algorithm Core Update”. The SEO community has noticed some websites that were penalized in the last major update, have seen a small bounce back in traffic and rankings so far. Here is a look at how the most recent algorithm change has affected businesses.

Let’s face it, there is so much marketing news to keep up with how do you know what’s actually worth reading? To make it easy to keep up with the world of local search and reputation, here’s everything currently on our reading list. Grab a cup of coffee, find a comfy seat and catch up on all the need-to-know marketing trends and predictions.

We often get asked, does responding to google reviews actually help local SEO? And what is the importance of responding to reviews? It’s about time we settle the debate of how reviews help local SEO and rankings once and for all. These days, 88% of consumers trust online reviews as much as personal recommendations. Think about it, when was the last time you didn’t read the reviews about a business before visiting for the first time? Reviews impact the success of a business more than most brands realize. When 97% of consumers say reviews influence their buying decision, review management has to be a top priority for every consumer-facing business.

With so many feature improvements and updates to the algorithm, keeping your business listings optimized on Google Maps might seem overwhelming. Here’s a look at some of the latest feature additions to Google Maps and what you can do to keep your listings optimized no matter what updates occur.

September 27th marks Google’s 20th Birthday. Let’s take a look back at the past year and how Google has influenced local search.

One of the best tools that come with a Google My Business (GMB) listing is Insights. GMB Insights give you a behind the scenes look at how your customers interact with your GMB listings. There is a vast amount of data to be found within Insights, here’s a look at what the data means, how you can use it, and the limitations that come with GMB Insights.

In an effort to compete with Google Maps’ whopping 154.4 million active users each month and 67% market share, Apple Maps is currently in the process of rebuilding. With this complete app overhaul, we’re expecting to see an improvement in both user-base and local listing features.

Labor Day is right around the corner, and 57% of Americans plan to make labor day related purchases. Because of this, Labor Day is the perfect time to give Google Posts a try in order to inform consumers of any deals, discounts or events your business may be having.