Starting today, October 25th, 2019, Google will begin rolling out a new update to its core search algorithm, referred to as the BERT update. This new Natural Language Processing (NLP) technology will be one of the biggest changes to rankings in the past 5 years. Here’s a look at how BERT works and what it means for your business.
Recently, Google announced they will no longer display review rich snippets in search results for Local Businesses and Organizations. In this latest Google update, Google will start ignoring schema markup for reviews on the websites of local businesses and organizations. Here’s a look at what that means and how it will affect your business.
As leaders in local search, Chatmeter has become known for our industry reports where we look at how some of the biggest brick-and-mortar enterprise brands in the US perform online. In our commitment to educating various industries about local brand management and helping them to improve the customer experience and ultimately scale their business, Chatmeter is now analyzing the financial services industry.
Amazon Prime Day has ignited an annual retail sale often referred to as “Black Friday in July”. This two day event by the eCommerce giant has become so popular that it’s sparked brick-n-mortar competitors to take advantage of the event through sales of their own. In a time when many believe traditional retail is dead, the following brands are showing why brick-n-mortar stores have advantages eCommerce brands can’t.
In case you haven’t heard, Amazon Prime Day starts July 15th. With deals lasting up to 36hrs, Prime Day has become almost as popular as Black Friday. Unfortunately, many brick-n-mortar stores believe that this event will deter shoppers from making purchases in-store. However, this isn’t exactly true.
The Wall Street Journal posted an article exposing an estimated 11 million fake business listings on Google Maps. That same day, Google released both a response to the article and updates to Google My Business (GMB). For the real businesses that are dealing with fake listings on Google Maps, these updates may not prevent fake listings but they do appear to help Google and consumers alike differentiate the real from the fake listings.
Google recently began rolling out “Short Names” for Google My Business (GMB) profiles. Here is everything you need to know about the new GMB Short Names and how to get your own.
One of the best features about GMB is that it relies on consumer-generated content like reviews and photos to bring in more customers to your business. Unfortunately, this means businesses can’t always control the content being added to their GMB listings. Here’s what you can do to take back control of your GMB photos.
On March 12th, 2019, Google officially released it’s latest algorithm update called “March 2019 Algorithm Core Update”. The SEO community has noticed some websites that were penalized in the last major update, have seen a small bounce back in traffic and rankings so far. Here is a look at how the most recent algorithm change has affected businesses.
Let’s face it, there is so much marketing news to keep up with how do you know what’s actually worth reading? To make it easy to keep up with the world of local search and reputation, here’s everything currently on our reading list. Grab a cup of coffee, find a comfy seat and catch up on all the need-to-know marketing trends and predictions.