Amazon Prime Day has ignited an annual retail sale often referred to as “Black Friday in July”. This two day event by the eCommerce giant has become so popular that it’s sparked brick-n-mortar competitors to take advantage of the event through sales of their own. In a time when many believe traditional retail is dead, the following brands are showing why brick-n-mortar stores have advantages eCommerce brands can’t.
In case you haven’t heard, Amazon Prime Day starts July 15th. With deals lasting up to 36hrs, Prime Day has become almost as popular as Black Friday. Unfortunately, many brick-n-mortar stores believe that this event will deter shoppers from making purchases in-store. However, this isn’t exactly true.
The Wall Street Journal posted an article exposing an estimated 11 million fake business listings on Google Maps. That same day, Google released both a response to the article and updates to Google My Business (GMB). For the real businesses that are dealing with fake listings on Google Maps, these updates may not prevent fake listings but they do appear to help Google and consumers alike differentiate the real from the fake listings.
Google recently began rolling out “Short Names” for Google My Business (GMB) profiles. Here is everything you need to know about the new GMB Short Names and how to get your own.
One of the best features about GMB is that it relies on consumer-generated content like reviews and photos to bring in more customers to your business. Unfortunately, this means businesses can’t always control the content being added to their GMB listings. Here’s what you can do to take back control of your GMB photos.
On March 12th, 2019, Google officially released it’s latest algorithm update called “March 2019 Algorithm Core Update”. The SEO community has noticed some websites that were penalized in the last major update, have seen a small bounce back in traffic and rankings so far. Here is a look at how the most recent algorithm change has affected businesses.
Let’s face it, there is so much marketing news to keep up with how do you know what’s actually worth reading? To make it easy to keep up with the world of local search and reputation, here’s everything currently on our reading list. Grab a cup of coffee, find a comfy seat and catch up on all the need-to-know marketing trends and predictions.
We often get asked, does responding to google reviews actually help local SEO? And what is the importance of responding to reviews? It’s about time we settle the debate of how reviews help local SEO and rankings once and for all. These days, 88% of consumers trust online reviews as much as personal recommendations. Think about it, when was the last time you didn’t read the reviews about a business before visiting for the first time? Reviews impact the success of a business more than most brands realize. When 97% of consumers say reviews influence their buying decision, review management has to be a top priority for every consumer-facing business.
With so many feature improvements and updates to the algorithm, keeping your business listings optimized on Google Maps might seem overwhelming. Here’s a look at some of the latest feature additions to Google Maps and what you can do to keep your listings optimized no matter what updates occur.
September 27th marks Google’s 20th Birthday. Let’s take a look back at the past year and how Google has influenced local search.