The Google Maps 2018 Revamp

Posted By Rachel Larsen

the 2018 google maps updates

Google is a dominating force for both organic and local search. Receiving over 3 billion searches daily, It is the most widely used search engine on the internet today. It continues to grow due to its ability to innovate and harness the latest technology in order to improve functionality and enhance the customer experience.

 

At I/O 2018, Google announced some of their most cutting-edge innovations to one of their most rapidly growing products: Google Maps. Maps and location searches are becoming a focal point for Google and other local search providers as the location of things market is expected to skyrocket to $72 billion by 2025.

9 Violations that Allow Businesses to Remove Negative Google Reviews

Posted By Rachel Larsen

Remove Negative Reviews

31% of customers will spend more money when a business has excellent reviews, while 86% of them will refuse to buy a product or service from you if your local listings have negative reviews. Not only will reviews have a direct impact on how much your customers spend, but with 93% of them reading reviews to determine if a business is good or bad, they can be the influencing factor as to whether or not customers choose your business.

Google Joins Chatmeter in the Mission to Ensure Review Legitimacy

Posted By Brandon Martinez

Google Reviews-1.png

After Yelp announced it’s new review solicitation penalty in November, companies are now talking about the pros and cons of inorganic review creation and the risks it puts on the local search industry as a whole. The act of asking for reviews has raised many questions about who is policing the review industry and actively stopping companies from “gaming” the system or offering customers incentives for leaving positive reviews.  Google has joined the governing force, Yelp, Chatmeter, and many others by updating their policies to ensure review legitimacy on their search directories, platforms, partners, and customers globally.