Google Joins Chatmeter in the Mission to Ensure Review Legitimacy

Posted By Brandon Martinez

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After Yelp announced it’s new review solicitation penalty in November, companies are now talking about the pros and cons of inorganic review creation and the risks it puts on the local search industry as a whole. The act of asking for reviews has raised many questions about who is policing the review industry and actively stopping companies from “gaming” the system or offering customers incentives for leaving positive reviews.  Google has joined the governing force, Yelp, Chatmeter, and many others by updating their policies to ensure review legitimacy on their search directories, platforms, partners, and customers globally.

Google Joins the Fight Against Review Solicitation

Posted By Brandon Martinez

 

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In Q4 of 2017, 25% of Google’s business reviews had no actual review content and only gave a star rating. Contrast that with Yelp, in which 99% of reviews had valuable content longer than 50 characters. While Google tops the leaderboard in terms of the sheer number of reviews collected, the quality of those reviews has been a cause for concern as of late.

Adapting your Local SEO Strategy for Customer’s New Search Habits

Posted By Brandon Martinez

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Over 80% of people now search the web to find local information, that’s up 30% from just about 5 years ago. The concept of local search and the frequency by which customers use it to find and discover local businesses has exploded over the recent years, but customers are just begining to learn how effective it really is. 

Are You Still on Page One? Google’s New Automatic Local Search Filters are Shaking Things Up

Posted By Brandon Martinez

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Google continues to enhance users’ experience by becoming more intuitive with its local search results

Earlier this year, Google began releasing FILTERS which gave users the ability to sort local search results by things like “price”, “star rating” and “operating hours”. Now, Google has taken it one step further by understanding user intent and automatically applying those filters on its own. It has taken even more control of the search results to bring you the most relevant options.

Compete Less and Convert More with Local SEO Keywords

Posted By Brandon Martinez

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Have you ever noticed a business’s website that is loaded with search terms (i.e. 
82% of local searchers
follow up with either a store visit, phone call, or purchase, making local search the best way to drive more customers into your store. By optimizing your website with local keywords, you help search engines to understand where your business is located and what you offer, which leads to better rankings in more relevant searchers.

Is Your Reputation Ready for Google’s Latest Local Search Update?

Posted By Brandon Martinez

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Google’s latest update makes it clear: They know just how important reviews are in a customer’s decision making processes

A business’s reviews are one of the fastest and most reliable ways for customers to determine whether a business is good or bad. Reviews are so efficient and reliable that 91% of people now regularly or occasionally read reviews when deciding on which business they should visit.