Having an optimized online presence with local SEO will continue to rise in importance for brands looking to get ahead and achieve post-pandemic success. Throughout this entire year, Chatmeter has remained vigilant in uncovering local search trends for 2021 and the future. Keep reading to find out our top local search predictions for the next year and beyond.
Google Maps ‘Live Busyness’ Feature and Other Need-To-Know Updates From Google’s Search On 2020 Event
Last week, while Chatmeter hosted its own virtual event, Pulse 2020, Google announced some major updates during its Search On 2020 event on October 15th. Here is a look at the updates and new features coming to Google that will make the biggest impact for local businesses.
PULSE 2020 provided a special opportunity for the Chatmeter team, industry leaders, and our partners to come together for four days of innovative insights and discussion. Through a series of 19 sessions, including roundtable discussions, keynote sessions, and product demos; our attendees were able to take away and implement strategic lessons from the event.
With up to 690 million members, it’s clear that LinkedIn has experienced an impressive amount of growth over the years. When multi-location brands think about their social media strategy, LinkedIn usually isn’t top of mind for most businesses. However, a LinkedIn social media strategy can help your brand target the right audience, establish your business as an industry leader, and drive customers.
Franchise owners looking to improve marketing ROI need to enhance their social media marketing strategy. Social media can be leveraged to tell each franchise’s unique story while boosting customer acquisition and retention. In addition, franchisees can further penetrate their local market by targeting local customers with localized social media accounts. When implemented correctly, franchisees can look forward to measurable results such as lead generation, brand education, and sales.
Whether it’s on Google Maps, Facebook Places or Yelp, over 40% of consumers use the internet to find local businesses every week. Local search has become a prominent aspect of customers' lives. No matter what they are looking for, when they need a business with a physical location, their search and discovery process lives online.
One of the top ways in which a consumer decides if they want to purchase from a brand is through reviews. In fact, 84% of shoppers read online reviews to help form an opinion about a business. How you choose to respond reflects greatly on your business and can either create a repeat customer or turn a potential customer away. Here are five ways your business can optimize your review responding strategy to generate more traffic, build your online presence, and increase revenue.
The latest iOS 14 beta 6 from Apple Maps signals that the third-party data sources currently used to power Apple Maps, may be replaced with Apple Maps's own native reviews and image system. In the past, Apple has relied on third-party integrations like Foursquare, Yelp, and TripAdvisor as a source for reviews and photos for its users.
Within the last few years, voice assistant usage has climbed rapidly among consumers. The outbreak of COVID-19 created an even larger demand for answers, shining a light on how quickly voice assistants are becoming integrated into everyday consumer life. Brands need to be prepared to meet these new consumer behaviors with a strong Voice Search Optimization strategy in 2020.
Chatmeter’s Social Suite went through a recent upgrade! In addition [...]