Every online customer review can influence your business’s daily foot [...]
Customer expectations have evolved more in the past 18 months [...]
Reputation management isn’t a job for marketing, it’s not a [...]
If the pandemic has taught us anything, it’s that a [...]
Over half of Google searches end without a click. Brands [...]
Consumers have been searching for local businesses online long before COVID-19. But ever since the pandemic, more and more consumers are turning to local search to make decisions about local businesses. 83% of U.S. shoppers admitted the pandemic has changed the way they shop. As marketers look to increase customer acquisition now that businesses are starting to fully reopen, it’s important to understand how COVID-19 has impacted local search.
86% of buyers will pay more for a better brand [...]
If you're wondering why your rankings are as high as you want them to be, it could be due to not having the correct categories on Google My Business. Read this guide to learn more about why GMB categories affect how your business shows up in local searches and how to select the right categories.
Multi-location brands with hundreds of locations need to optimize their online presence to drive customer traffic. Local Pages offers a simple way to connect consumers to businesses, improve search rankings, and find location-specific information about your business.
Since the onset of COVID-19, consumers have spent increasingly more [...]