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7 Ways COVID-19 Has Impacted Local Search

Consumers have been searching for local businesses online long before COVID-19. But ever since the pandemic, more and more consumers are turning to local search to make decisions about local businesses. 83% of U.S. shoppers admitted the pandemic has changed the way they shop. As marketers look to increase customer acquisition now that businesses are starting to fully reopen, it’s important to understand how COVID-19 has impacted local search.

2021-03-24T11:09:20-07:00March 23rd, 2021|Local SEO|0 Comments

Crisis Planning: A Checklist for Healthcare Marketers to Adjust Your Scheduled Content

This health crisis and social climate should have affected your content and social media strategy. In fact, you're likely still re-assessing and adjusting your content development plans day-by-day. So you might be asking: Where should we focus our efforts next? And how can we make sure our adjustments will still serve your audience, even in the face of such a rapidly changing environment?  Here are five simple steps you can take to crisis-proof your healthcare content and social media efforts to make sure your messages match current demands.

2020-08-03T15:27:09-07:00June 25th, 2020|Reputation Management|0 Comments

Navigating the Future of Healthcare Marketing with Local SEO

Healthcare marketing teams are still scrambling to shift and redefine their marketing strategies. ‘Marketing as usual’ is no longer an option as everything from strategy to messaging and timing of tactical execution needs to change to work within a new normal. Maximizing patient acquisition has to be different as well, since we’ve been telling people to stay away from medical facilities for several weeks. Now we must ACTIVATE patients and show them it is safe to come back. Mindful messaging around availability of services, safety precautions and virtual care options, along with an optimized local and voice search strategy, will make a big difference in your ability to increase patient volumes in a post-COVID world.

2020-08-03T15:28:17-07:00June 4th, 2020|Local SEO|1 Comment
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