We've all heard those legendary small business stories—once holding just pennies in their pockets, a local leader makes millions building up their brand. They might have made it look easy, but launching a thriving brick-and-mortar business takes hard work, a little luck, and a smart online strategy.
Every online customer review can influence your business’s daily foot [...]
Negative reviews are a problem for companies in all industries. Such comments can damage your company’s brand, especially those that are inaccurate, biased, or from a competitor. Negative reviews can also be an opportunity to improve the business and customer experience, which is why companies devote time and resources to responding to them.
Customer expectations have evolved more in the past 18 months [...]
Reputation management isn’t a job for marketing, it’s not a [...]
If the pandemic has taught us anything, it’s that a [...]
Over half of Google searches end without a click. Brands [...]
In today's digital-first landscape, reputation management can't be an afterthought [...]
When multi-location brands think about their social media strategy, LinkedIn [...]
Google displays the local 3-Pack of Google Maps before organic [...]