When it comes to keeping online listings up-to-date most local SEO experts refer to the acronym NAP which stands for Name, Address, and Phone Number. However, it’s becoming more and more apparent that a complete and accurate listing needs more than just NAP presence. We’d like to introduce you to the acronym NAPWCHD.
As we roll into the last month of the year, we have some new insight into Google’s local ranking factors. In a yearly survey by Darren Shaw of Whitespark, he rounded up the 8 most important local ranking factors and broke it down by importance. The results of this survey create a benchmark for how the industry recommends brands optimize for local search. Here’s a look at how the Local Ranking Factors have changed and how it affects your local SEO strategy for 2019.
Welcome back from Thanksgiving break! In case you missed it, the Union-Tribune recently named Chatmeter as a Top Workplace in San Diego. We’re so thankful for all of our employees and we’re happy to know they enjoy working for Chatmeter as we strive to make it a transparent, collaborative, innovative, supportive and fun working environment.
Each year, around Thanksgiving and Giving Tuesday, there is a huge spike (+300%) in search queries for keywords around making donations. This trend is consistent every year, showing there is a large number of people looking to make donations during the season of giving. More recently, as mobile has grown to become the #1 device for search, we can see an increase in people using mobile to make on-the-go searches for donation centers. This brings into question, are donation centers optimizing their brand for local search in order to be found during the biggest days of giving?
At Chatmeter, we jump at the chance to give back. Whether we’re donating toys to a children’s hospital, collecting cans for the San Diego Food Drive, or building homes for those who need it most, we’re always looking for ways to make a difference, however, we can. At the beginning of this month, a group from Chatmeter headed down to Mexico to build a home for a deserving family with Baja Bound.
Is your business ready for one of the biggest days in retail? You may have spent weeks preparing employees to work overnight, but don’t forget to inform your customers that you’ll be open during these Black Friday hours. Here’s why you need to set special hours for the holidays.