Brick and mortar stores are not dead. In fact, we’re hearing from a few of our partners their in-store foot traffic is doing so well that they’re looking to expand. If you’re one of the many brands looking to add additional locations this year, there are a few ways you can build up your local SEO presence before your storefronts even open.
Healthcare providers have a duty to provide patients with immediate information about their hospitals, doctors, pharmacies, and any other services under their corporation. 21% of people use online search to find a hospital or doctor while 80% of Americans use search to research a wide variety of healthcare information according to the Pew Internet & American Life Project. In an online-first world, it’s more important than ever for healthcare providers to maintain and optimize their local business listings.
93% of consumers read customer reviews before making a decision about a local business. When it only takes 1-3 reviews for 40% of potential customers to form an online decision about a brand, it’s more important than ever that your reviews reflect your business positively and accurately. So what can a business do to make sure their local business listings are free from fake negative reviews?
We often get asked, does responding to google reviews actually help local SEO? And what is the importance of responding to reviews? It’s about time we settle the debate of how reviews help local SEO and rankings once and for all. These days, 88% of consumers trust online reviews as much as personal recommendations. Think about it, when was the last time you didn’t read the reviews about a business before visiting for the first time? Reviews impact the success of a business more than most brands realize. When 97% of consumers say reviews influence their buying decision, review management has to be a top priority for every consumer-facing business.
Here at Chatmeter, we’ve helped to create millions of local business listings which is why we’ve put together a checklist to help any brand looking to claim and optimize their GMB listing. Whether you have one business location or hundreds, it’s important to know how GMB listings are created.
How accessible is your financial institution to your customers? In the past two years, Google has seen a 900% increase in “near me tonight/today” searches. This rise in “near me” searches shows just how important it is for financial institutions to have accurate and high ranking business listings.